New Arrivals & Restocks

YUM Bait Company has created the greatest innovation in soft plastic lures packaged in bulk! Introducing the YUM Mighty Bag, a sectioned bag design...

Molded with a familiar stick worm profile that has proven to be absolutely irresistible to bass, the NetBait BaitFuel Ion Worm uses top-of-the-line...

Super scented sand worms are perfect for most any inshore saltwater fish: spots, croakers, trout, redfish, and sand perch. Strong sent attracts fis...

Be sure to entice a bite with the Z-Tail’s high-pitch, tight swing tail action on both retrieval and fall. Mezashi Minnows are built with Japanese ...

Perfect for the targeting Crappie, Mustad’s Micro Finesse Baits excel at displacing water and enticing bites. Each worm bait in the range have been...

Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar Lures feature a special technology that makes them...

Sometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it se...

Working in tandem with your favorite jig, chatterbait, or swim jig, the Lunkerhunt Tandem Trailer is another great addition to Lunkerhunt’s HIVE se...

There are times when you just have to cover water to find fish. The Lunkerhunt Finesse Swimbait is a great tool for covering water and catching fis...

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile cr...

The Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the wat...

Next time you're out fishing a jig, tip it with X Zone Muscle Back Chunk and catch more BASS! The X Zone Muscle Back Chunk (formally Rebel Chunk) h...

Realistic look, action, feel and flavor mimics tasty zoo plankton to tempt sunfish, crappies and perch. Rig horizontally on a small jig and undulat...

High flash tinsel tail. Super soft plastic

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

If you're not fishing classic creature-type soft baits like the 6" Zoom® Lizard, then you're missing out on some great action. Bass love juicy liza...

Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and...

Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that eve...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

Designed by dropshotting guru and Bassmasters Elite Series angler, John Murray, the Gene Larew Tattletail Worm is full of wriggling action that exc...

The Berkley Powerbait Buzz'N Speed Toad is made with serrated feet that cut through the surface of the water creating water disturbance and sound t...

The extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! tru...

A remarkably innovative new slug-style bait, the Dragontail offers great versatility in its applications. Whether in fresh or saltwater, the Dragon...

Grub tout the first salt water plastic jig, great on all gamefish. Boone has all your saltwater tackle needs we carry a wide range of quality lures...