New Arrivals & Restocks

As appetizing at it is durable, the Z Man Mag Swimz provide a full-sized baitfish presentation that big predators are waiting to inhale. Designed w...

The Strike King Rage Tail Grub is a 4 inch soft plastic grub with Strike King's patented "Rage Tail" flange built into the tail. This patented, uni...

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s Bitsy Tube® is the perfect fines...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a ...

Made from Strike King’s legendary Perfect Plastic, the Strike King KVD Perfect Plastic Blade Minnow offers a thinned-out, lively baitfish profile t...

 The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it wei...

Manufactured using Strike King’s innovative Open Pour Technology (OPT), the Strike King Drop Shot Half Shell delivers a finesse specific design tha...

Combining all of the finesse performance of the original Dream Shot with Strike King’s innovative Open Pour Technology (OPT), the Strike King Dream...

The Strike King Rage Baby Craw has all of the great features that made the original Rage Craw so popular - now in a 3" version. Carolina rig it, Te...

Made for wacking and stacking, the Strike King Mr. Crappie Scizzor Shad Pre-Rigged Jig Head is an all-new revolutionary fool-proof shad imitator th...

The most innovative plastic bait in the market, the Strike King Mr. Crappie Scizzor Shad features a 2 1/4 inch solid shad body with twin tails with...

A smaller version of the ultra-popular Rage Bug, the Strike King Rage Baby Bug is the answer for those bass that would prefer a finesse presentatio...

A household name in the fishing industry, Mister Twister has been making some of the most effective and well-known lures for years, including the M...

Experience the ultimate fishing edge with BnR Tackle Soft Beads 25MM Qty 4. These innovative soft beads are meticulously designed to mimic the nat...

Introducing the Zoom Small Salty Chunk Trailer 2-1/2" Qty 5, the ultimate solution for anglers seeking a compact yet powerful trailer option. This...

Transform your fishing game with the Z-Man SMH Wormz 6.5" Qty 7, meticulously crafted for anglers who demand performance and versatility. This 6.5...

Discover the ultimate fishing experience with the Northland Tackle Rippin' Minnow Qty 3. This innovative lure is expertly designed to mimic a dyin...

Designed by Kevin VanDam to be the perfect all-around drop shot bait, the Strike King KVD Dream Shot is based on the popular caffeine shad design w...

The Strike King KVD Ocho is a soft plastic stick bait with a unique 8-sided design. Made from the KVD Perfect Plastics special blend of materials ...

Elevate your fishing game with the X Zone Muscle Back Chunk 3.5" QTY 6. Designed for avid anglers, this premium soft plastic bait is perfect for a...

Introducing the Z-Man Turbo CrawZ 4" 6 Pack, the ultimate solution for anglers seeking an exceptional fishing experience! Crafted with 10X Tough E...

The Strike King Game Hawg is a favorite creature bait among the Strike King Pros. Designed to be fished using a Texas rig or a Carolina rig, the Ga...

Sporting a classic tube shape, Strike King®'s Flip-N-Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...

Realistic look, action, feel and flavor mimics tasty zoo plankton to tempt sunfish, crappies and perch. Rig horizontally on a small jig and undulat...

Offering a bite-sized profile that excels on ultra finesse presentations, the Yum Ned Craw is the perfect way to mimic small crawfish and entice fi...

Introducing the Apex Tinsel Tube 1.5" Qty 10, your ultimate solution for creating irresistible lures that catch fish's attention! Crafted with hig...

The Strike King Rodent is a 4 inch "beaver-style" soft plastic creature bait. Made with an exclusive blend of ingredients which make them super s...

Introducing the Yum Baby Christie Critter 3.5" QTY 10, a revolutionary bait designed by the renowned angler Jason Christie. This compact creature ...

Experience fishing like never before with the Googan Baits Saucy Swimmer 4.8" Qty 6. Designed for maximum effectiveness, these swimbaits feature a...

Enhance your fishing game with the Berkley PowerBait Hollow Belly 6" QTY 3. Designed for anglers of all skill levels, this innovative bait is craf...