New Arrivals & Restocks

The Berkley Gulp! 2 1/2 Inch Scented Minnow is a game-changing bait designed to cater to the taste preferences of bass and walleye!This innovative ...

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has ...

Offering the powerful performance needed to stand up to grumpy bass in a variety of cover, the Berkley Flippin Jig is ready to muscle trophy fish t...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and...

Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that eve...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

The Berkley Powerbait Buzz'N Speed Toad is made with serrated feet that cut through the surface of the water creating water disturbance and sound t...

The extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! tru...

Designed by pro angler Mike Iaconelli, the Berkley PowerBait Water Bug features small arms that add subtle quivering actions, even when dead sticki...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...