New Arrivals & Restocks

The distinctive design of the Berkley® Stick Shadd™, with the understated keel on its belly, creates an erratic, unforeseen behavior with furious m...

The Berkley FireLine Braided Fishing Line features technology that provides incredible abrasion resistance yet remains sensitive so you won't miss ...

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Ali...

Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Baitholder is a multi-species hook that allows the angler to secur...

The Berkley FireLine Braided Fishing Line features technology that provides incredible abrasion resistance yet remains sensitive so you won't miss ...

The distinctive design of the Berkley® Stick Shadd™, with the understated keel on its belly, creates an erratic, unforeseen behavior with furious m...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

Enhance your fishing experience with the Berkley Trilene XL Smooth Casting Monofilament 300 Yds. This premium monofilament fishing line is enginee...

Berkley Trilene® XL® is a premium monofilament fishing line designed for strength and sensitivity. The advanced copolymer formula offers excell...

Enhance your fishing game with the Berkley PowerBait Hollow Belly 6" QTY 3. Designed for anglers of all skill levels, this innovative bait is craf...

Experience the next level of fishing with the Berkley Gulp Paddleshad 5" Qty 3, designed to enhance your catch rate and elevate your fishing game....

The Berkley Buzz'N Speed Toad 4.25" Qty 5 is your ultimate companion for fishing in any water condition. Designed with cutting-edge technology, th...

The Berkley PowerBait Ripple Shad is engineered to revolutionize your fishing experience with its innovative design and unparalleled effectiveness...

Lifelike baitfish profile with optimized nose for rigging jigheads. Soft plyable Gulp! formula delivers our best paddletail action. Body and tail d...