New Arrivals & Restocks

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

Featuring our unique WillowStrike blade for faster and easier spinning action combined with our best-selling Fly patterns that have always proven ...

South Bend created a perfect assortment of Aberdeen hooks in all of the most popular sizes. These hooks may be thin, but they're made of extra stro...

Featuring a pintail baitfish profile specifically designed for use as a chatterbait trailer, the Z-Man Chatterspike has pronounced V-shaped ridges ...

Rocket Bobbers are some of the longest flying bobbers ever designed. These bobbers are lightweight, yet can cast 30 to 40 yards consistently. Plus,...

Still 50% Stronger* Now 30% Lighter** Introducing the Ugly Stik® Carbon Salmon Steelhead rod series featuring 100% graphite for a lightweight rod, ...

Danielson Stringer 9 Snaps - This sturdy 46" nine snap stringer makes sure the big ones don't get away after they're caught. The single swivel cons...

Sinker Slide allows for fishing line to pass through the plastic housing, and weight connects to the snap. Allows you to detect the slightest bite,...

Ideal for using with a sinker drop or fishing dual lines. Constructed with a solid brass collar and three twisted wire eyes.

What is the Eurotackle Mummy Worm Jarred Bait? Mummified wax worms that excel as ice fishing bait! Avoid the mess associated with live waxworms, me...

The Propel Paddle Led Flex Light Navigation Kit is the best friend of every kayak or canoe owner who likes to cruise at night. Reliable and long-la...

Danielson Portable Jon Female Adapt - This adapter allows women to conveniently use the Portable Jon. Constructed of plastic, the Portable Jon and ...

The Berkley FireLine Braided Fishing Line features technology that provides incredible abrasion resistance yet remains sensitive so you won't miss ...

The all new Bill Lewis Precise Walleye Crank (PWC) is a meticulously crafted bait tailored specifically for precision trolling, developed in collab...

A finesse-sized ball head built with a premium hook to handle the biggest fish in the lake, the Great Lakes Finesse Stealth Ball Jig Head provides ...

TWO PACK Save $99 off retail! 10'0"  2 Pc. Power: Medium Light, Action: Fast, Line: 4-10lb., Lure: 1/16-1/4oz. Wally Marshall Pro Target Rods are ...

TWO PACK Save $109.99 off retail! Power: Medium Light, Action: Fast Wally Marshall Pro Target Rods are constructed on premium IM8 graphite grey fin...

After 2 years of engineering and testing, the Soleus XCS is here, setting a new bar for both design and functionality! Low profile and ergonomic, a...

The curved ends of the famous Twisty Green Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed...

The hole in the Streaker creates an exciting bubble trail which has proven to be an exceptional fish attractant when seen from below the surface. T...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high speed pelagics to more te...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high speed pelagics to more te...

A household name in the fishing industry, Mister Twister has been making some of the most effective and well-known lures for years, including the M...

These Ball Bearing Swivels With Welded Rings Help Prevent Twisted And Tangled Lines. They Feature Highly Polished, Stainless Steel Ball Bearings Fo...

The Danielson Shrimp Fly Rig is a tandem bait setup that's built to attract practically any saltwater game fish. Whether you're casting from a pier...

Experience fishing like never before with the Mack's Lure Smile Blade Designed for avid anglers, these blades offer exceptional performance and ve...

The Fast Limit Kokanee Dodger produces flash and vibration that attracts Trout & Kokanee when rigged in-line ahead of lure, squid or bait at tr...

Experience unparalleled fishing success with the Yakima Bait Spinfish  Un-Rigged Qty 2. This innovative trolling plug is designed to attract bigge...

Transform your fishing experience with the Berkley Powerbait Paddlin' Power Stinger 4.25" Qty 5. Engineered with Berkley’s innovative HoneyComb te...