New Arrivals & Restocks

The Hyper-T Tungsten Jig has the look of a small insect and features molded rubber wings that allow it to glide after every rod twitch.  Big panf...

The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait brings the excitement of the Rapala Tail Dancer to a sh...

The Salmo Spikey Shad Swimbait is a perfect bait to help add a new feel to a traditional soft plastic swimbait. Unlike traditional ribbed soft plas...

The ACME® Jack Knife Jig isn't your average jig. The Jack Knife Jig features a free-swinging hook that moves side-to-side through the water. Tail h...

The K&E Walleye Gear Tiger Rig #4 Orange/Chartreuse is a highly effective nightcrwaler harness designed by K&E Stopper Lures for trolling W...

Catch the BUZZZZZ! The VMC® Tungsten Fly Jig is the perfect imitator of natural flies and aquatic insects. The small compact profile delivers resul...

The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model thatprovides anglers a powerful Red, Green, or Chartreuse glow which ...

The Luhr Jensen Dipsy Diver is the standard in directional diving planers, featuring a unique round shape and multi-directional design that lets an...

This bait is super finesse and very versatile. Texas rig it with a 1/0 or 2/0 EWG hook and punch through the thickest possible cover to get those w...

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features hig...

The largest size in Berkley’s next-generation line-up of lipless crankbaits, the Berkley Jack 8 Lipless Crankbait features innovative tungsten weig...

The drop shot tube is quickly becoming a staple for all Great Lakes smallmouth fisherman. The ISG Intimidator Drop Shot Tube is a soft, yet extreme...

The JB Fire Float is a premium balsa wood weighted float that has a fiber optic stem and a transparent bulb at the top. It is powered by a 3v lithi...

The Gamakatsu Bead Hook helps you increase hook-up ratios when bead fishing for salmon and steelhead, thanks to its thinner, stronger design penetr...

The "Fish Hawk Ric's Jig" in 3/8 oz Red/Black Tiger is a highly effective, American-made double-eyed jig.The black-and-red tiger striping combined ...

The Tungsten Gill-Getter® Ice Jig is a proven deadly ice jig to anchor your arsenal. Its compact tungsten body punches through slush and gets into ...

The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait that dives 8 to 15 feet. The benchmark other crankbaits are ...

The Luhr-Jensen Flash Fly Rig is a highly versatile, ultra-realistic trolling rig designed to attract fish with its flashy appearance and realistic...

Virtual invisibility in the water with no sacrifice in strength. That’s the Maxima Fluorocarbon line, defined. Its advanced structure gives you enh...

The Williams Whitefish offers a variety of weights, sizes and finishes allowing you to match the size and color of prey larger predators are feedin...