New Arrivals & Restocks

Ideal for all of your current fishing necessities, the Mudville Catmaster Premium Freshwater Mono Fishing Line was made to be a fantastic line for ...

This reverse bullet-shaped cork Betts® Poka Pop™ popper makes a tremendous popping sound that's sure to trigger a strike. A polka dot paint job, so...

Whether you fish the Pistol Pete® Fly with a spinning rod or fly rod, or by casting or trolling,, the bottom line is, it's a consistent fish-getter...

Spinner Rigs all with genuine 24K gold plated blades. Nothing reflects more like real Gold! This series offers greater reflectiveness and visibilit...

Acme the new Ice-Winder flutter spoon can be jigged with quick short lifts of the rod, creating an upwards darting action followed by a fall with a...

The Lil’ 49er has a distinct shape and action that takes after its big brother, the Forty Niner, which has long been valued as a trolling lure in o...

Made of tru tungsten, this jig offers a faster fall and more sensitivity than other lure materials. It features a small propeller blade for extra f...

Often imitated, but never duplicated, the Mister Twister 4" Twister Tail is the original curly-tailed, big-bass-catching worm. As effective as it i...

Designed especially for Lake Trout and other large gamefish, the Mission Tackle 4" Lake Trout Tube is a great tool for fooling big lakers in both i...

The Clam CPT Confetti Drop Tungsten Ice Jig draws fish in with a multi-colored glow that stands out under the ice, even in murky conditions. This e...

The 13 Fishing Cousin It Panfish Plastics are designed for panfish and are said to be 10 times tougher and last longer than soft bait competitors. ...

The Bay de Noc Lure Co. Do-Jigger is a proven casting and trolling lure crafted from American-made brass and trusted by anglers across generations....

The Lazer Sharp Tungsten Long Shank Tear Drop Jigs are the perfect weapon for targeting multiple species, even more deadly for walleye. These jigs ...

Inspired by the japanese rockfishing lures this very realistic freshwater shrimp will be your go to lure when targeting all kinds of panfish and sm...

Kenders Tungsten Red Eyed Shrimp profiles are a perfect presentation for Bluegill and Crappie. Finish out the presentation with a spike, waxie or y...

Designed to draw the attention of finicky fish, the Maynards® Tackle Tungsten BB Grub is well-balanced for a tempting horizontal presentation. The ...

Gamakatsu® Octopus Hooks are some of the most versatile and strongest hooks on the market. These short-shank hooks feature an upturned eye for easy...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

Featuring our unique WillowStrike blade for faster and easier spinning action combined with our best-selling Fly patterns that have always proven ...

South Bend created a perfect assortment of Aberdeen hooks in all of the most popular sizes. These hooks may be thin, but they're made of extra stro...

Still 50% Stronger* Now 30% Lighter** Introducing the Ugly Stik® Carbon Salmon Steelhead rod series featuring 100% graphite for a lightweight rod, ...

Sinker Slide allows for fishing line to pass through the plastic housing, and weight connects to the snap. Allows you to detect the slightest bite,...

Ideal for using with a sinker drop or fishing dual lines. Constructed with a solid brass collar and three twisted wire eyes.

What is the Eurotackle Mummy Worm Jarred Bait? Mummified wax worms that excel as ice fishing bait! Avoid the mess associated with live waxworms, me...

The Propel Paddle Led Flex Light Navigation Kit is the best friend of every kayak or canoe owner who likes to cruise at night. Reliable and long-la...

The Eagle Claw L3071NG Lazer Sharp Maruseigo is a specific model of fishing hook known for its sharpness and suitability for various freshwater app...

Danielson Portable Jon Female Adapt - This adapter allows women to conveniently use the Portable Jon. Constructed of plastic, the Portable Jon and ...

The Berkley FireLine Braided Fishing Line features technology that provides incredible abrasion resistance yet remains sensitive so you won't miss ...

A finesse-sized ball head built with a premium hook to handle the biggest fish in the lake, the Great Lakes Finesse Stealth Ball Jig Head provides ...

TWO PACK Save $109.99 off retail! Power: Medium Light, Action: Fast Wally Marshall Pro Target Rods are constructed on premium IM8 graphite grey fin...