Soft Baits & Plastics

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’...

Designed by Major League Fishing pro, Scott Suggs, the Berkley Powerbait Crash Craw relies on a compact profile and exceptional detailing to excel ...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

Berkley Powerbait Floating Steelhead Worms are perfect for steelhead and salmon fishing. These worms are impregnated with the Powerbait scent and f...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is p...

The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field attracting ...

Created to perfectly fit your jigs and generate big bites with new bass-activating action, the Berkley Powerbait Shape 108 Craw features two large ...

Bekley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresisteble scent and...

The Berkley PowerBait MaxScent Tube is a Scented Tube. The super-charged scent to summon big bites from predators near and far, the Berkley Powerba...

Designed by Major League Fishing pro, Scott Suggs, the Berkley Powerbait Crash Craw relies on a compact profile and exceptional detailing to excel ...

Built for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a strea...

Developed to the exact specifications of Elite Series veteran pro and flipping master, Bobby Lane, the Berkley Powerbait Craw Fatty features a big ...

A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard ba...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

An exceptional pro-design by Bassmaster Classic Champion, Mike Iaconelli, the Berkley Powerbait Gilly Swimbait relies on Japanese influence in both...

Purpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through...

Purposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with b...

Delivering the irresistible action only Bassmaster Classic Champion Skeet Reese and Berkley could design, the Berkley Powerbait Boss Grub is truly ...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Designed by Elite Series pro “Big Fish” Bobby Lane, the Berkley Powerbait Grass Pig Swimbait is made for pulling hog-sized bass out of heavy cover....

For wacky and Neko rigging, the Berkley® PowerBait® The General provides an advantage no other soft stickbait worm can match. Its cooked-in Powerba...

HD Tru Color Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresiste...

Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that eve...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

Delivering extreme versatility and unbeatable quality, the Berkley Powerbait Swimmer Swimbait features a shad-style body and tail action preferred ...

The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...

The Berkley PowerBait Chigger Bug is a 3 inch soft plastic craw formulated with Berkley PowerBait scent and flavor technology! Berkley PowerBait ma...

The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. ...