Freshwater Pro Shop

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

Transform your fishing experience with the Berkley Powerbait Paddlin' Power Stinger 4.25" Qty 5. Engineered with Berkley’s innovative HoneyComb te...

Introducing the Berkley Powerbait Saltwater Champ Swimmer, the ultimate bait designed to elevate your saltwater fishing experience. Crafted with a...

Introducing the Berkley Dime 6 2-1/4" 1/2 Oz, your ultimate companion for successful fishing trips. This premium mid-depth crankbait combines a pr...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Introducing the Berkley Clickin' Fritside 5 Biggun 2-4/5" 3/7 Oz, the ultimate tool for anglers seeking success in stained or dirty water fishing....

Experience the ultimate fishing advantage with Berkley PowerBait Curly Bones, designed to transform novice anglers into confident pros. With over ...

Experience the ultimate fishing adventure with Berkely Trilene Big Game Mono Clear, the premier choice for anglers seeking unparalleled strength a...

Enhance your fishing experience with the Berkley Trilene XL Smooth Casting Monofilament 300 Yds. This premium monofilament fishing line is enginee...

Experience the ultimate fishing revolution with the Berkley PowerBait Boss Grub, designed by Bassmaster Classic Champion Skeet Reese. This innovat...

Discover the ultimate fishing line with the Berkley Fireline 8 Carrier Themally Fused Construction. Designed for serious anglers, this cutting-edg...

Enhance your fishing game with the Berkley PowerBait Hollow Belly 6" QTY 3. Designed for anglers of all skill levels, this innovative bait is craf...

Introducing the Berkley Frittside 5 Biggun 2-4/5" 3/7 Oz, a revolutionary crankbait designed by legendary angler David Fritts. This bait combines ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

Elevate your fishing game with the Berkley Gulp Paddleshad 4" Qty 4, designed for serious anglers who demand performance and reliability. These in...

Berkley Gulp! Alive! Minnows are a convenient 2.1oz jar of about 36 baits soaked in secret Alive! formula.  Berkely Gulp! Alive! baits are the best...