Freshwater Pro Shop

This Berkley® Fusion Spincast combo is an action-ready fishing combination that's the ideal choice for catfish, striper, and other freshwater and s...

This Berkley® Fusion Spinning combo is an action-ready fishing combination that's the ideal choice for catfish, striper, and other freshwater an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of the Berkley Gulp! Saltwater Swimming Mullet, expands the strike zone allowing you to catch more fish! Berkley Gulp!...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in so...

Expanding on Berkley’s lineup of pre-rigged “tie and cast” offerings, the Berkley PowerBait Clatter Craw is a highly natural crawfish offering that...

The Berkley Shallow Money Badger Crankbait - 2.5 Inch is a compact, shallow-diving lure (3 to 6 feet) built for high performance in structure-heavy...

The Berkley Vibrato Jigging Lure sends constant vibration underwater regardless of how it is fished. The Vibrato's natural vibrating action starts ...

Berkley  developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes baitfish emulate common s...

Unlock the ultimate fishing experience with the Berkley Powerbait Power Switch 1.75" 1/16 Oz Qty 4. Designed for precision and performance, this i...

Introducing the Berkley Powerbait Saltwater Champ Swimmer, the ultimate bait designed to elevate your saltwater fishing experience. Crafted with a...

Elevate your fishing game with the Berkley PowerBait MaxScent The General 4" Qty 10. Specially designed to maximize your success on the water, thi...

The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being made from hard p...

Experience the unmatched performance of the Berkley Powerbait Gilly Swimbait, expertly designed by Bassmaster Classic Champion Mike Iaconelli. Thi...

Elevate your fishing game with the Berkley Powerbait Power Stinger 3.5" Qty 7. Specifically designed for use with bladed jigs, this innovative swi...

Unleash your fishing potential with the Berkley Powerbait Maxscent Lil General 2.75" Qty 8, the ultimate finesse bait designed specifically for Ne...

Experience the ultimate fishing revolution with the Berkley PowerBait Boss Grub, designed by Bassmaster Classic Champion Skeet Reese. This innovat...

Discover the ultimate fishing line with the Berkley Fireline 8 Carrier Themally Fused Construction. Designed for serious anglers, this cutting-edg...

Berkley's Gulp! Grub has the extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the ...

The Berkley PowerBait Ripple Shad is engineered to revolutionize your fishing experience with its innovative design and unparalleled effectiveness...