Freshwater Pro Shop

The Tungsten Gill-Getter® Ice Jig is a proven deadly ice jig to anchor your arsenal. Its compact tungsten body punches through slush and gets into ...

The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait that dives 8 to 15 feet. The benchmark other crankbaits are ...

The Luhr-Jensen Flash Fly Rig is a highly versatile, ultra-realistic trolling rig designed to attract fish with its flashy appearance and realistic...

Virtual invisibility in the water with no sacrifice in strength. That’s the Maxima Fluorocarbon line, defined. Its advanced structure gives you enh...

The Williams Whitefish offers a variety of weights, sizes and finishes allowing you to match the size and color of prey larger predators are feedin...

When regular spoons fizzle, the 13 Fishing Flash Bang Spoon sets the water on fire with a gamefish-grabbing combination of rattle and glow. An inte...

The MadEye Diver features the proven “banana” profile that delivers a tight wobbling action with unpredictable side-to-side movement that causes wa...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

Okuma Connoisseur A Salmon/Steelhead Rods deliver dependable performance and technique-specific action at a value-driven price. Built with durable ...

Don’t let the compact size fool you—the Lethal Cecil is a heavy hitter on the ice. Engineered by the experts at Lethal Weapon Lure Company, this sp...

Strength. Precision. Engineering. It works for fishing lines too. The Maxima Ultragreen. Featuring outstanding abrasion resistance and unchallenged...

The Maxima Chameleon Line lives up to its namesake by featuring a unique formulation that allows it to adapt its color hues, seamlessly blending wi...

The Tungsten Crappie King Fly features all the benefits of the Tungsten Crappie King Jig with a hand-tied tail. It features an eco-friendly compact...

The Alderton Tackle Action Flasher 6" is a highly effective, low-drag trolling attractor designed to bring in salmon, halibut, and other predatory ...

Whether you’re targeting suspended spotted bass, lethargic largemouth, or roaming smallmouth, the Berkley Fusion19 Snap Jig delivers a versatile ac...

The Johnson Johnny Darter lure is made to trigger reaction strikes from top predators. Designed with an internal rattle, plastic fin, and proper we...

Designed using aerospace technology to be impressively strong, compact, and round, TUF Line XP Braided Line is constructed with Tension Lock Techno...

Maxima Ultragreen has been the "go-to" line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From ...

Specifically designed by the Googans to be the perfect “do it all jig” the Googan Squad Juice Casting Jig is one that you need to have tied on ever...

5 pack of Tru-Turn gold snelled hooks. These are light wire hooks with a cam action bend in the hook to increase hook-ups and penetration. These ar...

Your secret weapon for deceiving elusive bass, the Greenfish Tackle DOT Minnow 85mm is a slow-sinking silent lipless jerkbait that will be a game-c...

Crafted with precision and designed by pro angler Korey Sprengel, this bait introduces an all-new upgraded design that amplifies its performance. N...

A13 Spinning Reels are made to feel smooth, dependable, and easy to trust every time you turn the handle. A 10+1 stainless bearing system—including...

Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, s...

The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. ...

Features the premium quality Walleye Slayer Jighead, combined with genuine Bucktail Hair for added body and realism to the lure. The Holographic He...

The Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively ...

The highly regarded Salmo Floating Hornet Crankbait is one of the most effective walleye crankbaits for catching walleye and other freshwater preda...

Sunline has produced braided line since 1992. Since that time, Sunline braid was only available in the US to its professional fishing staff. In 201...

Sunline Sx1 is a green braided line developed for bass fishing with input from pro anglers Brent Ehrler and Aaron Martens. ULT-PE material for gre...

Designed to shine on both spinning and casting reels, the Siglon AMZ Line offers an exceptional blend of versatility and performance. At its core l...

The Sunline Shooter Overtex Fluorocarbon delivers premium performance for anglers who value precision, strength, and reliability. Built with advanc...

The Moonshine Lures Shiver Spoon follows in the footsteps of the Shiver Minnow, with the majority of colors featuring high-quality Super Glow paint...

The JB Montana Rig features the ultra-lightweight Montana Blade with Shape Shifting Technology. The blade will elongate in the water as it is movin...

Fishing with a Kenders Kick-Fly is a fantastic method for targeting river Walleyes. They can also be used for many other species including White Ba...