Berkley

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simp...

This compact lure provides renowned casting distance, action, and surface disturbance to generate explosive topwater strikes. Get lively side-to si...

This compact lure provides renowned casting distance, action, and surface disturbance to generate explosive topwater strikes. Get lively side-to si...

Reinforced with heavy-duty hardware to handle the harsh elements and hard hitting fish, the Berkley Cane Walker Saltwater is an ideal walking topwa...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty wat...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Designed by crankbait fishing master, David Fritts, the Berkley Clickin' Frittside 9 Crankbait delivers a tight balsa-like thumping action with enh...

The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits.   Developed by crankbait guru and 1X Bassmaster ...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of...

The Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...

The Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...