100% Online Since 1997
100% Online Since 1997
The extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! tru...
View full detailsThe Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...
View full detailsGet ready for the largest rolling action of any Berkley hard bait with the Berkley Hit Stick Hard Bait! The shape of this bait is perfect for achie...
View full detailsDives 2-4 feet The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being m...
View full detailsAfter 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...
View full detailsThe Berkley Hit Stick has a true balsa-like action with the weight and casting ability of a hard plastic lure. Has the largest rolling action of an...
View full detailsA creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard ba...
View full detailsA creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard ba...
View full detailsDelivering the irresistible action only Bassmaster Classic Champion Skeet Reese and Berkley could design, the Berkley Powerbait Boss Grub is truly ...
View full detailsThe Berkley PowerBait Chigger Craw features high-action pinchers. Fish the Chigger Craw slowly or buzz it and watch its claws swim wildly back and...
View full detailsBerkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...
View full detailsPro designed by Mike Iaconelli. Tapered flute tail twitches and moves with the most subtle movements. Three o-ring locations for perfect customized...
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