Yo-Zuri

The Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to ...

Elevate your fishing game with the YO-ZURI OCTOPUS SKIRT HEAD HOLE RED EYE 4-1/4 #3.5 R1020-060, a premium choice trusted by professional anglers ...

Unleash your fishing potential with the Yo-Zuri OCTOPUS SKIRT HEAD HOLE RED EYE 4-1/4 #3.5 R1020-30. This expertly crafted lure is designed for bo...

A fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...

Transform your fishing experience with the Yo-Zuri Rattl'n Vibe R1159 (S) Sinking 2 1/8" 3/8oz. This impressive lipless crankbait is engineered fo...

Yo-Zuri SuperBraid is a high-performance braided fishing line at an affordable price. This is for a 150-yard spool in several great colors, High ...

Yo-Zuri SuperBraid is a high-performance braided fishing line at an affordable price. This is for a 300-yard spool in classic White. Yo-Zuri Supe...

Introducing the Yo-Zuri SuperBraid Dark Green braided line, meticulously crafted at Yo-Zuri's esteemed line factories in Japan, ensuring unparallel...