berkley

Introducing the Berkley Clickin' Fritside 5 Biggun 2-4/5" 3/7 Oz, the ultimate tool for anglers seeking success in stained or dirty water fishing....

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

Introducing the Berkley Dime 6 2-1/4" 1/2 Oz, your ultimate companion for successful fishing trips. This premium mid-depth crankbait combines a pr...

Discover the ultimate fishing line with the Berkley Fireline 8 Carrier Themally Fused Construction. Designed for serious anglers, this cutting-edg...

The Berkley FireLine Braided Fishing Line features technology that provides incredible abrasion resistance yet remains sensitive so you won't miss ...