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100% Online Since 1997
This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...
View full detailsThe Hellfire 120 offers anglers a small profile for a multitude of applications. Cast further, cover more water, and penetrate strong headwinds. D...
View full detailsThe Island X Hellfire 180 delivers a wide range of utility for both shore and boat anglers. At 1.6 ounces this pencil can be thrown on almost any ...
View full detailsWith the rise of forward-facing sonar, we've set out to design a jerkbait that is made specifically to be better detected on screen. We call it the...
View full detailsThe 13 Fishing Jabber Jaw is a unique hybrid hard bait that combines attributes of squarebill crankbait with a bladed swim jig (aka ChatterBait). ...
View full detailsThe “ROOSTER RIPPER” is a submersible popper-type troll. We designed it for the days when regular and floating poppers don't cover the required dis...
View full detailsThe Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...
View full detailsThe Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, that allows t...
View full detailsOriginally released in the 1960’s, the Rebel Humpback Crankbait is back due to popular demand from anglers across the Country. The legendary Humpba...
View full detailsThe Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in cover with...
View full detailsThe Bandit B-Rotan might be the loudest jerkbait ever created. Dual rattle chambers hold four nickel steel balls which create an unmatched thumbing...
View full detailsDesigned for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 1/4 oz features...
View full detailsThe Bomber Fat Free Shad Fingerling is a 2 3/8 inch medium to deep-diving crankbait. Tournament winning bass crankbait. Proven toughness and dura...
View full detailsDesigned for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 3/8oz features ...
View full detailsBuilt to reach a little deeper in the water column than the original Flat A Crankbait, the Bomber Deep Flat A Crankbait 3/8oz offers a tight wiggli...
View full detailsPart topwater, part crankbait? The Balsa Wake has a wide wobble, sub-surface action that will entice big fish to blow up! It features the Balsa B1 ...
View full detailsThe Flat Balsa B2 is a cold-water cranking machine. Its flat-sided balsa design paired with a square bill lip provides a tight action perfect for t...
View full detailsThis Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...
View full detailsInspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to f...
View full detailsInspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to f...
View full detailsThis shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’. All are formed of balsa through the He...
View full detailsThis mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’. All are formed of balsa through the uniq...
View full detailsThis open-water trolling crankbait is available in two sizes with varying diving depths. The #4 dives 18’ to 25'. All are formed of balsa through t...
View full detailsThe Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the ...
View full detailsThe New Mangrove Mauler 3-3/4" Baits are taking the inshore fishery by storm. Theselures target a wide variety of species including: Largemouth Bas...
View full detailsThe New Mangrove Mauler 7" Baits are taking the inshore fishery by storm. Theselures target a wide variety of species including: Largemouth Bass, P...
View full detailsThe Bill Lewis Rat-L-Trap is the classic Rat-L-Trap lipless crankbait. Great for targeting larger species or fishing in bodies of water with large...
View full detailsIf you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...
View full detailsIf you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...
View full detailsThe Bomber Model 5A is the most unique design in the Model A-line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...
View full detailsThe Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially ...
View full detailsThe undulating sides of the Cotton Cordell Ripplin' Red Fin give it the appearance of constant motion, even when it's sitting still. Its beefy prof...
View full detailsThe Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When moving, i...
View full detailsGoogan Squad™ Contender Jr. Swimbait combines the durability of a crankbait with the flexible action of a molded swimbait. This hard-body swimbait ...
View full detailsThe Storm Original Deep Wiggle Wart Crankbait takes the same proven bass-catching profile and famous hunting action of the standard Storm Wiggle Wa...
View full detailsThe Reef Runner Cicada blade bait is perfect for casting and jigging. Because of their enticing actions, Cicadas are irresistible to all species of...
View full detailsThe P-Line Angry Eye Predator (AEP) is a versatile 6 1/2-inch jointed minnow jerk bait. AEP will run at a depth range of 2-7 feet and is best tro...
View full detailsWith a high-impact polystyrene body and brilliant finishes, this Tyrant Tackle Crusader Topwater Lure is perfectly designed for trophy musky! Featu...
View full detailsWalk the Dog style baits have been calling us for an upgrade for a long time, and now we’ve answered. We’ve added a bottom-positioned prop and clac...
View full detailsDives 2-4 feet The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being m...
View full detailsThis surface plug, can be cast or trolled for surface feeding fish. It has a tight wobble and highly reflective finish that fish cannot resist. Wit...
View full detailsThe Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...
View full detailsThe Challenger Deep Minnow has a streamlined body and creates a unique swimming action in the water that is irresistible to fish. In addition, ther...
View full detailsThe first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...
View full detailsThe Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...
View full detailsThe Yo-Zuri® Mag Popper is designed with an irresistible, gigantic water-pushing face. This top-water lure is perfect for stop-and-go retrieves, a ...
View full detailsMatzuo Kinchou Minnow Crankbait - The Matzuo Kinchou Minnow is recommended for cranking but excellent for trolling. This bait is perfectly balanced...
View full detailsClassic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbait Tight balsa-like thumping actions for to...
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