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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
Comes Equipped With Mustard Hooks. 8 Pack Hardbait Kit features high reflective finish with lifelike eyes. Variety of colors and swimming actions
For over 60 years, the Bagley Bang O Lure has been a staple among bass fishermen. Its long slender profile and delicate balsa action make it a perf...
View full detailsThe Bagley Honey B is reborn. Now featuring a loud internal rattle and durable ABS resin body, the tiny and tenacious Bagley Rattlin' Honey B is de...
View full detailsWhen the offshore cranking bite heats up, it’s time to grab the Diving Balsa B. The Heat Compression Molding (HCM) process consistently produces th...
View full detailsThe original balsa square bill crankbait. The Balsa B series features a highly buoyant larger HCM formed body creating that classic wide-wobbling b...
View full detailsTantrum Popper Stoppers are the new generation of popper that stops fish in their tracks! The front of the bait is flat, instead of concave this a...
View full detailsThe Bomber Model 7A is a 2 5/8 inch, 1/2 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the job done. P...
View full detailsThis new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...
View full detailsThe Island X Stinger Minnow is a lipless swimbait combined with a willow blade attachment. A half barrel swivel directly connected to the single w...
View full detailsThe Hellfire 120 offers anglers a small profile for a multitude of applications. Cast further, cover more water, and penetrate strong headwinds. D...
View full detailsThe Island X Hellfire 180 delivers a wide range of utility for both shore and boat anglers. At 1.6 ounces this pencil can be thrown on almost any ...
View full detailsThe Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge piling...
View full detailsWith the rise of forward-facing sonar, we've set out to design a jerkbait that is made specifically to be better detected on screen. We call it the...
View full detailsThe “ROOSTER RIPPER” is a submersible popper-type troll. We designed it for the days when regular and floating poppers don't cover the required dis...
View full detailsThe Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, that allows t...
View full detailsOriginally released in the 1960’s, the Rebel Humpback Crankbait is back due to popular demand from anglers across the Country. The legendary Humpba...
View full detailsThe Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in cover with...
View full detailsThe Bandit B-Rotan might be the loudest jerkbait ever created. Dual rattle chambers hold four nickel steel balls which create an unmatched thumbing...
View full detailsEvery Heddon Lucky 13 produces a deep, resonating sound that drives gamefish crazy when it's chugged. Long considered one of the best lures made fo...
View full detailsBuilt to excel in moving water situations like rivers and streams or counted down to a specific depth range in lakes and reservoirs, the Rebel Trac...
View full detailsDesigned for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 3/8oz features ...
View full detailsBuilt to reach a little deeper in the water column than the original Flat A Crankbait, the Bomber Deep Flat A Crankbait 3/8oz offers a tight wiggli...
View full detailsPart topwater, part crankbait? The Balsa Wake has a wide wobble, sub-surface action that will entice big fish to blow up! It features the Balsa B1 ...
View full detailsThe original balsa square bill crankbait. The Balsa B series features a highly buoyant larger HCM formed body creating that classic wide-wobbling b...
View full detailsThe Flat Balsa B2 is a cold-water cranking machine. Its flat-sided balsa design paired with a square bill lip provides a tight action perfect for t...
View full detailsThis Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...
View full detailsHeat Compression Molded Premium Balsa Welded through-wire design for greater lure strength Equipped with precision weighting for superior ...
View full detailsThis Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...
View full detailsThis mid-running crankbait is available in three sizes with varying diving depths. The #8 dives 14’ to 21’. All are formed of balsa through the uni...
View full detailsThis Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...
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