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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...
View full detailsThe Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker is a 4 inch, 5/8 ounce "one-knock" topwater walker. Sits flat on the water (as opposed to t...
View full detailsThe Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, ...
View full detailsThe Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, ...
View full detailsThe Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, ...
View full detailsThe Yo-Zuri Squid Jig Egi Aurie-Q "RS" Sinking is a squid jig perfect for when squid aren't interested in larger prey and you need smaller bait. T...
View full detailsFor that "injured baitfish" look that brings squid darting in for the kill, it's hard to beat a Yo-Zuri® Ultra Lens Aurora™ Squid Jig. Its brillian...
View full detailsA new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait. At 6 inches and 2-7/8 ounces and with its deep body, this lure...
View full detailsThe Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 5 1/4 inch, 1 3/4 ounce slow sinking, twitching lipless hard bait with excellent balance for q...
View full detailsThe Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 4 3/8 inch, 1 ounce twitchbait lipless hard lure designed for targeting inshore saltwater spec...
View full detailsYo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper. An inshore, back bay...
View full detailsThe Bay Rat Lures Long Deep is a custom quality, hand painted, floating, deep diving, stickbait, constructed with 100% USA made materials and compo...
View full detailsThe Bay Rat Lures Long Deep is a custom quality, hand painted, floating, deep diving, stickbait, constructed with 100% USA made materials and compo...
View full detailsDives 22-26 ft. The Berkley Dredger Deep Diving Crankbait is one of the deepest-diving small crankbaits around. Berkley paired its world-class bait...
View full detailsThis lure works best with a quick retrieve over the surface. If you are looking to throw a lure a country mile, this is it. The hooks are extremel...
View full detailsThe Googan Squad Micro Banger is a filthy square bill crankbait that is a necessity to add to your tackle box. This micro-sized masterpiece is per...
View full detailsdeal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wa...
View full detailsThe Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. Developed by crankbait guru and 1X Bassmaster ...
View full detailsDesigned by crankbait fishing master, David Fritts, the Berkley Clickin' Frittside 9 Crankbait delivers a tight balsa-like thumping action with enh...
View full detailsFAS Chatterbaits With Sequin and Tassel Tail 7/16 Oz
The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and r...
View full detailsThe new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and run to a d...
View full detailsThe Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an inte...
View full detailsThe Bill Lewis Rat-L-Trap Magnum (aka Mag-Trap) is a larger version of the classic Rat-L-Trap lipless crank (Magnum: 3 1/2 inches, 3/4 oz. Just lik...
View full detailsThe Bill Lewis Tiny Trap Rat-L-Trap features expertly designed colors and patterns for targeting panfish and crappie. This 1/8 oz. Rat-L-Trap Tiny ...
View full detailsBerkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of...
View full detailsAfter 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...
View full detailsThe Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...
View full detailsThe Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...
View full detailsDelivering a downsized profile with the ability to reach incredible depths, the Berkley Dredger HD 20.5 Crankbait is a compact deep diving plug tha...
View full detailsThe Heddon Super Spook BOYO proves to be another genius addition to the renowned Heddon Spook family! Whenever schooling bass are reluctant to hit ...
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