Comes Equipped With Mustard Hooks. 8 Pack Hardbait Kit features high reflective finish with lifelike eyes. Variety of colors and swimming actions

For over 60 years, the Bagley Bang O Lure has been a staple among bass fishermen. Its long slender profile and delicate balsa action make it a perf...

The Bagley Honey B is reborn. Now featuring a loud internal rattle and durable ABS resin body, the tiny and tenacious Bagley Rattlin' Honey B is de...

When the offshore cranking bite heats up, it’s time to grab the Diving Balsa B. The Heat Compression Molding (HCM) process consistently produces th...

The original balsa square bill crankbait. The Balsa B series features a highly buoyant larger HCM formed body creating that classic wide-wobbling b...

Tantrum Popper Stoppers are the new generation of popper that stops fish in their tracks! The front of the bait is flat, instead of concave  this a...

The Bomber Model 7A is a 2 5/8 inch, 1/2 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the job done. P...

This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...

The Island X Stinger Minnow is a lipless swimbait combined with a willow blade attachment.  A half barrel swivel directly connected to the single w...

The Hellfire 120 offers anglers a small profile for a multitude of applications. Cast further, cover more water, and penetrate strong headwinds.  D...

The Island X Hellfire 180 delivers a wide range of utility for both shore and boat anglers.  At 1.6 ounces this pencil can be thrown on almost any ...

The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge piling...

With the rise of forward-facing sonar, we've set out to design a jerkbait that is made specifically to be better detected on screen. We call it the...

The “ROOSTER RIPPER” is a submersible popper-type troll. We designed it for the days when regular and floating poppers don't cover the required dis...

The Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, that allows t...

Originally released in the 1960’s, the Rebel Humpback Crankbait is back due to popular demand from anglers across the Country. The legendary Humpba...

The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in cover with...

The Bandit B-Rotan might be the loudest jerkbait ever created. Dual rattle chambers hold four nickel steel balls which create an unmatched thumbing...

Every Heddon Lucky 13 produces a deep, resonating sound that drives gamefish crazy when it's chugged. Long considered one of the best lures made fo...

Built to excel in moving water situations like rivers and streams or counted down to a specific depth range in lakes and reservoirs, the Rebel Trac...

Designed for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 3/8oz features ...

Built to reach a little deeper in the water column than the original Flat A Crankbait, the Bomber Deep Flat A Crankbait 3/8oz offers a tight wiggli...

Part topwater, part crankbait? The Balsa Wake has a wide wobble, sub-surface action that will entice big fish to blow up! It features the Balsa B1 ...

The original balsa square bill crankbait. The Balsa B series features a highly buoyant larger HCM formed body creating that classic wide-wobbling b...

The Flat Balsa B2 is a cold-water cranking machine. Its flat-sided balsa design paired with a square bill lip provides a tight action perfect for t...

This Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...

Heat Compression Molded Premium Balsa ​ Welded through-wire design for greater lure strength​ Equipped with precision weighting for superior ...

This Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...

This mid-running crankbait is available in three sizes with varying diving depths. The #8 dives 14’ to 21’. All are formed of balsa through the uni...

This Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...