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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
Soft 3” vinyl squid ideal for flounder rigs, daisy chains, and trolling. Five pieces per pack.
Bass Assassin Tiny Shad - The 1.5in Shad Assassin is ideal for crappie and other panfish.
Comes with 2 curly tails, spinner and jig ready to rig. This is the original Curly Tail® lure. A generation of fishermen have been catching record ...
View full detailsComes with 4 curly tails and a jig ready to rig. This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on...
View full detailsThe Deadly Dudley Bay Chovey is a do all bait perfect for targeting a wide variety of saltwater species. Pair this bait with your favorite jig head...
View full detailsA creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard ba...
View full detailsBased off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers h...
View full detailsFeatures: The Big Bite Baits Crappie Tube is small, 1 1/2 inch soft plastic tube. Designed for crappie and other panfish like bluegill and sunfish...
View full detailsThe Zak 4.5" Challenger Squid has a lifelike plastic body that imparts a natural swimming action when trolled behind a Flasher. They are made from ...
View full detailsThe Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...
View full detailsThe 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...
View full detailsThe Tackle HD Swimmer Swim Bait is a tournament grade swimbait with unmatched durability and lifelike performance. Made from a proprietary soft pla...
View full detailsThe extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! tru...
View full detailsVolumes could be written on why this worm is superior to all other ring worms, but simply stated: The Saturn Worm’s unique movement catches more fi...
View full detailsGrubs have been in the tackle boxes of anglers for years, and for good reason, they consistently put fish in the boat. With its excellent swimming ...
View full detailsLake Monster Tubes have set a new bar in the world of soft plastic tubes. The back of the tube is not painted, but is actually another layer of pla...
View full detailsThe Zoom Brush Hog is a 6 inch soft plastic creature bait. Beefy body with multiple appendages to move water. Salt-impregnated. Great on a Texas r...
View full detailsThese Laminate Tubes are slightly larger than our standard panfish/trout tubes. They are beautiful and effective, making them a favorite in our Jer...
View full detailsImpregnated with just the right amount of salty scent, the Dry Creek 3.5” Tournament Tube is the perfect tube for finesse applications. Hand poured...
View full detailsThe Jerry's Mini Skirt is a 1-1/2 inch soft plastic tube. Extra soft and salt-saturated. Pair excellently with small panfish jigheads. Small lures...
View full detailsThe custom Kicker Tail Worm is a straight bodied, twin tail finesse bait. The lively action of the tail triggers those fickle bass into striking. ...
View full details100pcs Fishing Lure, Artificial Lifelike Red-headed Breadworm Fish Baits, Fishing Accessories