The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

Constantly striving to meet the standards of competitive anglers, the YUM Spine Craw Specials Mighty Bag compiles pre-selected colors in bulk, simp...

The Hive Micro Relic features deep ribbing throughout its body, which increases the amount of time a fish will hold on to this creature-style micro...

Creature like arms, tail, and an extended torso make the Water Bug the perfect bait for panfish. Fish the Water Bug on a small jig, under a float o...

Designed by top bass pro Jason Christie, the YUM® Christie Critter is perfect for flipping, pitching, working deeper structure, and cruising a Caro...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

24-Assorted 5" Dingers 12-Assorted 4" Dingers 10-Assorted Christie Craws  1-Tackle Tray 

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ...

The TailCutter is a beefy tube that attracts the largestcrappies. It’s also the first crappie bait ever made in the newScentsation formula. The lar...

The YUM Bait Company has once again pushed the envelope of innovation with YUM Swim’n Dinger Explosion Mighty Bag. Consisting of 100 soft plastics ...

Made specifically for the LIVETARGET Baitball Spinner Rig, the LIVETARGET Baitball Spinner Rig Interchange Packs allow anglers to swap out colors a...

You and I both know that just about everything in the ocean eats squid.  For this reason, squid tend to be the teaser of choice for most offshore a...

The Zoom Small Salty Chunk is the baby brother to the classic Big Salty Chunk and is a perfect down-sized trailer when you still want a robust prof...

The Chasebaits Flacid Shad combines a baitfish profile and Chasebaits' proprietary rolling fin technology. The unique "Diamond-Flex" mid zone allow...

The NetBait BaitFuel Kickin’ B Creature Bait offers excellent rigging versatility that comes supercharged with BaitFuel scent technology. Whether y...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

When you are trying to catch big bass, the Googan Baits Mondo Worm is what you want to be throwing. Molded with an elongated body to deliver a big ...

A big worm that generates big bites, the Yamamoto 10” Ichi Worm was built with key features to set it apart from the rest of the pack and give you ...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...