Bulbhead Squid are popular for rigging spreader bars and daisy chains

The Craw Father is the offer that no bass can refuse. This 3.5” craw bait has subtle thumping action in the claws when moved through the water. The...

Borrowing elements of design from two of Big Hammer’s highly effective baits, the Big Hammer Ring Hammer is built to deliver big action and even bi...

Big Hammer Grubs are perfect for just about any fish you can imagine. In saltwater or freshwater, these fishing grubs are durable and deliver the k...

Big Hammer Swimbait Tails are top quality plastic swimbaits that incorporate clear colors, tough plastic, and the exclusive Big Hammer square tail ...

Ideal for light feeding predators, like panfish, crappie, surfperch, spotted bass, and trout, the Big Hammer 2” Swimbait Tails are the ideal choice...

Tested and developed for over two decades, the Big Hammer Salt Shaker Worm is a deadly little worm that predatory fish simply can’t ignore. Molded ...

Winner of the 2020 Icast Best Saltwater Lure award, the Mullet is a sturdy swimmer. Brewed with Max Buoyancy and an Ultra HD Paint Finish, this lur...

Wave goodbye to a super soft and lazy day of fishing. Cast this out only if you’re prepared for epic battles, sore arms, and beaded brows. It is an...

A hand sculpted ReplicaSeries® of soft plastic baitfish that fool fish with their “true-to-life” profile & lifelike swimming action• Internally...

Giving anglers everything they could ever want in a craw style bait, the Big Bite Baits Kamikaze Craw is the ultimate craw for a wide range of appl...

Poor Boy's Baits is the originator of the drop shot goby. Lake Erie pros Joe Balog, Steve Clapper & Dave Hayward teamed up with Poor Boy's Bait...

Kalin's Mogambo Grub is a 6 inch soft plastic grub. Plump ribbed body and curl tail that produces tons of action even at slow speeds. Great Lakes ...

Same design as our original Mermaid Jig, but downsized for times that require a smaller profile presentation!

Designed with the input of Z-Man pro-staffers, like Luke Clausen, David Walker, and Stephen Browning, the Z Man Batwingz Jig Trailer delivers profe...

The Egret Baits Vudu Shad is a paddle tail swimmer that both northern and southern inshore anglers will find highly effective for their target spec...

A perfect baitfish imitator that will fool all species of bass no matter where you fish, the Yamamoto 5” Shad Shape Floater is a bigger version of ...

This unique top water bait has all the attributes to catch big fish. LIVETARGET has combined the realistic Shiner profile with a weedless hollow ...

The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. Its versatile swimming action makes it exceptionally e...

FAS Curly Tail Grub 3" Tan with Black Flake Qty 10

This Mimic Minnow kit contains an assortment of lures that swim and wiggle to mimic the real life action of a Crawfish. This bait is fitted with tw...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

Pucci grubs are 1 1/2" long and are packed 10 to a package. This size is perfect for any small game fish such as Panfish, Shad or Trout.

Flying Fish are the #1 must-have lure for tuna. Use these lures to slow troll or drop from the kite when need be, and pull in tuna when no other lu...

FAS Curly Tail Ribbed Worm 3" Copper Gray Red Flake Qty 20

The Mimic Minnow® Critter Craw looks exactly like a crawfish at first blush, but careful examination yields an interesting paddle-claw design. The ...

The Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the wat...

The Mimic Minnow® Limber Leech breathes new life into existing leech imitations.  Multiple, subtle segments throughout the leech body give the Mimi...