You and I both know that just about everything in the ocean eats squid.  For this reason, squid tend to be the teaser of choice for most offshore a...

BnR Tackle Soft Beads mimic the eggs that salmon, steelhead, and trout devour! The fish-catching BnR Beads are soft, pliable, and neutrally buoyant...

The Berkley PowerBait Agent E is a Weighted Bottom-Dwelling Swimbait. It relies on killer action and a proven scent formula to tempt tournament-win...

The Zoom Small Salty Chunk is the baby brother to the classic Big Salty Chunk and is a perfect down-sized trailer when you still want a robust prof...

The Chasebaits Flacid Shad combines a baitfish profile and Chasebaits' proprietary rolling fin technology. The unique "Diamond-Flex" mid zone allow...

The NetBait BaitFuel Kickin’ B Creature Bait offers excellent rigging versatility that comes supercharged with BaitFuel scent technology. Whether y...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

When you are trying to catch big bass, the Googan Baits Mondo Worm is what you want to be throwing. Molded with an elongated body to deliver a big ...

A big worm that generates big bites, the Yamamoto 10” Ichi Worm was built with key features to set it apart from the rest of the pack and give you ...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’...

A completely new shape in the Yamamoto line-up, the Yamamoto 10.5” Oki Worm was developed after many requests from Yamamoto pros and dedicated angl...

Designed by Major League Fishing pro, Scott Suggs, the Berkley Powerbait Crash Craw relies on a compact profile and exceptional detailing to excel ...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, th...