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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
100pcs Fishing Lure, Artificial Lifelike Red-headed Breadworm Fish Baits, Fishing Accessories
The Roboworm Ned Worm is a soft plastic Ned rig stickworm featuring Roboworm's unique "hand pour" style colorways. Produced using an automated han...
View full detailsThe Z-Man Baby Goat is a new 3 inch multi-purpose finesse grub with loads of fish-catching potential. Twin action tails provide significant thump ...
View full detailsBerkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...
View full detailsBerkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...
View full detailsCapitalizing on the very popular Ned Rig technique, the Roboworm Ned Worm offers “hand pour” style color schemes that were not previously available...
View full detailsDelivering an unmatched level of versatility, the 10,000 Fish Yoto Worm provides a cutting-edge profile that allows anglers to fish it on everythin...
View full detailsA Yamamoto Shad Shape Worm is the perfect soft bait for your drop-shot rig. This Yamamoto Worm features a shad-like body with a thin tail and ribs ...
View full detailsBioSpawn spent countless hours developing the BioSpawn ExoSwim Swimbait. The result is a 4” swimbait with a perfect action at any speed. Built with...
View full details• Features flappin’ pincher claws, a dual antenna and a flat torso for a smooth glide on the fall• Two custom 1/16 oz jig heads & 2 replacement...
View full details• Perch & Panfish’s favorite bug forage• Designed with a miniature mayfly body• Ultra-sensitive legs and undulating tri-tail quivers and pulsat...
View full details• Mimics a young-of-the-year minnow fry to perfection • Sleek flat sided body is molded from soft plastic, sports a dolphin shaped Glider-Tail that...
View full detailsFish the LIVETARGET Pinfish Swimbait near pilings, rocks, mangroves, docks, grass flats or other structure where fish hide. This swimbait is factor...
View full detailsThe Lil Critter Craw is one of our pros’ best kept secrets, an ultra-realistic crawfish imitator that can be fished Texas rigged, on the back of a ...
View full detailsThe Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. The bait has over...
View full detailsMulti-purpose bait used for countless scenarios. Reliable paddletail actions that attract fish. Eye-popping colors. Multiple rigging options: weigh...
View full detailsZak Tackle 4.5" Squid Pure Glow 3 Pack
Features: The LiveTarget Hollow Body Frog is an Icast Award-Winning Hollow Body frog due to its construction, action and stunning paint job! The H...
View full detailsThe Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...
View full detailsCrawfish are a major food source for bass, and at certain times of the year bass really key on them. The Zoom Critter Craws feature an extremely li...
View full detailsJoining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that eve...
View full detailsDesigned to be the swiss army knife of the swimbait world, the Savage Gear Duratech Minnow delivers the profile, action, and rigging options that w...
View full detailsA hard U-shaped tail lets the classic Dinger pull double duty as a regular Texas rig worm or a tremendous swimming worm. The Thump’n tail adds a pa...
View full detailsShad features a unique design for realistic action. Includes Fish-Attracting P-Enzyme Formula. Bass Assassin PTS69214 Pro Tiny Shad Chicken Ch...
View full detailsAll fish species will eat a Mini-jig. Trout, Bass, Crappie, Bluegill, Salmon, Steelhead and many more will eat the Canyon Plastics Mini Jig.
Designed to be the swiss army knife of the swimbait world, the Savage Gear Duratech Minnow delivers the profile, action, and rigging options that w...
View full detailsThe YUM Scottsboro Swimbaits are a great value swimbait with great action. The action of the Scottsboro Swimbaits are perfect for rigging on Alaba...
View full detailsThe Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces wat...
View full detailsThe creek-loving hellgramite is hard to find and even harder to catch. But smallmouth bass, walleye and trout love them. Which is why we developed ...
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