The Yum Salt Craw isn’t just a soft plastic crawfish; it’s a legendary lure that has fooled countless fish. Its lifelike design, realistic colors, ...

The Rebel Keg Head Jighead is expertly crafted to enhance the performance of your Rebel LIVEFLEX soft plastics throughout the day, positioning each...

Absolutely deadly on smallmouth and more, the Great Lakes Finesse Flat Cat relies on just the right amount of action and an irresistible profile to...

Tournament-grade Wave Tamers Drift Socks eliminate drift sock problems, even for large fishing boats! Patented, spring-biased opening and top flota...

Introducing the all-new Great Lakes Finesse Juvy Craw, an innovative take on the traditional Mini Tube bait, designed to elevate anglers' performan...

Part of Lindy B-MAX the new Lindy Live Bait Jig is designed for natural live bait presentations and maximized hook-up up and landing rates. Lindy B...

Enhancing realism through a natural matte finish, the Great Lakes Finesse Dropkick Shad Swimbait features a unique neutral buoyancy that allows the...

The Bobby Garland Slab Hunt'R Soft Bait engages all of your target fish's senses, making them more likely to bite. Its large minnow profile, combin...

Designed to be super subtle and effective for targeting highly pressured fish, the Great Lakes Finesse Ned Bug is a micro finesse bait that utilize...

There are a ton of craw baits on the market, and most of them will catch fish. We designed this bait to be stealthy and non-threatening with a smal...

The Great Lakes Finesse Marabou Jig is carefully assembled with hand-tied marabou for a flowing, extremely natural swimming action that gets result...

Reintroducing the original Gene Larew Hoodaddy, the Yum Hoodaddy Creature Bait is a versatile crawfish imitation that displaces tons of water to at...

Previously the Gene Larew Biffle Bug, the Yum Scutter Bug Creature Bait incorporates the best features of several top baits in one compact design. ...

The Lindy B-MAX Jigheads redefine tournament-grade performance with exceptional value!Crafted from Bismuth metal, these jigheads offer 50% greater ...

The 20g Tasmanian Devil (commonly known as the "Dual Depth" or "Deep Diver" variant in Wigston's Lures lineup from Tasmania, Australia) is the heav...

Ideal for shallow slow-rolling or accessing deep water fish with a finesse lure, the Great Lakes Finesse Sneaky Spin is a compact underspin nicknam...

Built to be the most advanced and innovative jig in Ned rig fishing, the Great Lakes Finesse Ned Jig Heads are engineered with rounded edges and a ...

A Great Lakes Finesse Hanging Head for moping, Damiki rigging, or simply hanging a minnow is perfectly balanced to present any soft bait horizontal...

Initially designed for Jumbo perch, this bait has proven to be extremely effective for almost all target species. Its distinct bend gives it a uniq...