100% Online Since 1997
100% Online Since 1997
Bass fisherman are fanatics. They tend to go through a ton of gear and can be very particular. We feel that it is our job to deliver the highest quality bass gear and help you give less money away to the weed wizards.
The Bill Lewis Rat-L-Trap is the classic Rat-L-Trap lipless crankbait. Great for targeting larger species or fishing in bodies of water with large...
View full detailsIf you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...
View full detailsIf you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...
View full detailsThe Bomber Model 5A is the most unique design in the Model A-line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...
View full detailsThe Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially ...
View full detailsThe undulating sides of the Cotton Cordell Ripplin' Red Fin give it the appearance of constant motion, even when it's sitting still. Its beefy prof...
View full detailsThe Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When moving, i...
View full detailsGoogan Squad™ Contender Jr. Swimbait combines the durability of a crankbait with the flexible action of a molded swimbait. This hard-body swimbait ...
View full detailsThe Storm Original Deep Wiggle Wart Crankbait takes the same proven bass-catching profile and famous hunting action of the standard Storm Wiggle Wa...
View full detailsWalk the Dog style baits have been calling us for an upgrade for a long time, and now we’ve answered. We’ve added a bottom-positioned prop and clac...
View full detailsDives 2-4 feet The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being m...
View full detailsThe first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...
View full detailsThe Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...
View full detailsThe Yo-Zuri® Mag Popper is designed with an irresistible, gigantic water-pushing face. This top-water lure is perfect for stop-and-go retrieves, a ...
View full detailsMatzuo Kinchou Minnow Crankbait - The Matzuo Kinchou Minnow is recommended for cranking but excellent for trolling. This bait is perfectly balanced...
View full detailsClassic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbait Tight balsa-like thumping actions for to...
View full detailsThe Berkley Hit Stick has a true balsa-like action with the weight and casting ability of a hard plastic lure. Has the largest rolling action of an...
View full detailsCombining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...
View full detailsWhether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...
View full detailsCombining an ear bursting acoustic with exacting detail, the Booyah Hard Knocker gives anglers the ability to trigger ferocious reaction strikes th...
View full detailsThe Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...
View full detailsYo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tou...
View full detailsThe suspending Yo-Zuri 3D Jerkbait 110 features a lifelike minnow profile with flat sides that make it perfect for stop-and-go retrieves or a pause...
View full detailsYo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...
View full detailsGet ready for the largest rolling action of any Berkley hard bait with the Berkley Hit Stick Hard Bait! The shape of this bait is perfect for achie...
View full detailsThe perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...
View full detailsComing in at only 2″ in length and 3.2g, the Eurotackle Z-Spender is a truly unique micro jerkbait. Designed with a balancing system for excellent ...
View full detailsOffering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are bringing back a highly sought-after material that bass anglers grew...
View full detailsAnother take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...
View full detailsThe Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to game...
View full detailsProducing an enticing wide wobble and quick darting action, the Reef Runner® Deep Little Ripper® is a winner when big baits aren't the answer. This...
View full detailsA legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfi...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsThe undulating sides of the Cotton Cordell Suspending Ripplin™ Red Fin give it the appearance of constant motion, even when it's sitting still. Its...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsDelivering heart-stopping blow-ups that will put bigger bass in your live well, the Yo-Zuri 3DB Series Pencil Popper 135 generates incredible actio...
View full detailsBack by popular demand, the Cotton Cordell Tail-Weighted Boy Howdy brings lifelike action for more bites and more tall tales. This famous Cotton Co...
View full detailsA fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...
View full detailsIn a word, better. Our Cliff Banger floating crankbaits give you the ideal weights, sizes, and dive rates in a series designed with more durable, m...
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