100% Online Since 1997
100% Online Since 1997
Bass fisherman are fanatics. They tend to go through a ton of gear and can be very particular. We feel that it is our job to deliver the highest quality bass gear and help you give less money away to the weed wizards.
Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic sof...
View full detailsDesigned by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The drop shot worm has a bait-fish profile. Whether you’re fishing offsho...
View full detailsThe perfect action chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the new 3" Mini D Chunk fits on any compact or f...
View full detailsHead to your favorite pond or lake and you’ll see frogs that are about 2″ long. Since most frogs are 2″ long in nature, shouldn’t the frog baits yo...
View full detailsDesigned by dropshotting guru and Bassmasters Elite Series angler, John Murray, the Gene Larew Tattletail Worm is full of wriggling action that exc...
View full detailsThe Ned Rig Inch Worm is designed specifically for the Midwest finesse fishing technique of using a small plastic bait on a light jighead. One-inch...
View full detailsThe Gene Larew Rattlin' Crawler offers a unique thumping that creates water displacement and irresistible rattling noises, all in one versatile pac...
View full detailsThe Gene Larew Salt Craw is a classic bait among anglers. First produced over 20 years ago, the Salt Craw was the first soft bait to be salt-impreg...
View full detailsYum Pulse Paddle Tail Soft Swimbait - The Yum Pulse Paddle Tail Swimbait is a solid body swimbait that features a hard thumping tail and ribbed bod...
View full detailsThe BOOYAH ToadRunner is built around a modified Pad Crasher body. Side rails were added to help the lure plane easier and stay upright. Precisely-...
View full detailsDelivering a profile and action that is built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler’s ...
View full detailsIs it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of ...
View full detailsWhen bass are hunkered down, and stealth is the only way to catch them, a YUM® Ned Minnow may be your best shot. Just slip it onto a Ned-style jigh...
View full detailsFeatures: 13 Fishing's Lunch Bug is a craw-shaped creature bait that dominates when you Texas Rig or Ned Rig it. Flappy clawlike appendages shaped...
View full detailsPLEASE NOTE: The Unrigged Dartspin Pro Duo Pack is 2 individual lures, packaged together, with no hook, so that you can use your own rigging setup....
View full detailsHand-poured and manufactured in the United States. An effective paddle tail design gives this lure its enticing wiggle action which fish find irres...
View full detailsThe special design imitates the shape of a tiny forage fish which will trigger the predatory instinct of lazy and suspicious predators. The dynamic...
View full detailsThe Subtle Tail is a soft swim-bait poured with a high-density silicon mix which gives stability and a lifelike action especially on a slow retriev...
View full detailsThe Baby D Bomb is the smaller offspring to the extremely popular D Bomb. The 3.65” Baby D has a smaller, yet bulky, profile to flip and pitch but ...
View full detailsThe Quiver 6.5 is a 6.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo r...
View full detailsHand-poured and manufactured in the United States. Every once in a while we do something crazy. This time we decided to purchase pallets of bulk so...
View full detailsCrafted with an emphasis on versatility, the Z-Man Goat Twin Tail Grub delivers a lethal thumping action that works on a seemingly endless list of ...
View full detailsThe Strike King Mr. Crappie Snap Jack Grub is a small 2 inch soft plastic grub for crappie and panfish. The bait features a classic grub body with ...
View full details9 Pack. Hand poured and hand-painted in Florida, U.S.A, High quality 3" shads in a fire tiger pattern. Chartreuse body, black back and orange throat.
The wide curl tail produces fish attracting vibration and action. Fortified with YUM attractant to trigger even the finicky glasseye. Fish it verti...
View full detailsDesigned by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by ...
View full detailsThe standard by which all other worms are measured, the Yum Ribbon Tail grabs bass’ attention with an unbeatable slithering action and tons of wate...
View full detailsWhen you absolutely have to get a bite, the Yum Finesse Worm will put fish in the boat. Featuring a slender body with a bulbous tail, it produces a...
View full detailsThe YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variety of riggi...
View full detailsThe YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait ...
View full detailsTaking chunk-style craws to the next level, the Yum Craw Chunk provides a realistic and enticing presentation that bass can’t resist striking. Desi...
View full detailsFeatures a hollow oval-shaped body, The body will hold a rattle and/or flotation materials, Comes with crazy-kicking legs, Features the characteris...
View full detailsThe Gene Larew Biffle Bug incorporates the best features of several top baits into one compact design. The Biffle Bug's body is slim yet wide and c...
View full detailsThe Bobby Garland Stroll'R 2 1/2 inch 12 pack is a soft plastic swimbait that offers action from head to tail. This bait is specifically designed ...
View full detailsWhen it's time to get tough on the slabs, Bobby Garland's Slab Slay'R crappie bait is the way to go. Offering the perfect combination of a ribbed b...
View full detailsFlip it, swim it, skip it, drag it, the Nichols Trailblazer Grub is an extremely versatile soft plastic and there is absolutely no wrong way to fis...
View full detailsFlip it, swim it, skip it, drag it, the Nichols Trailblazer Grub is an extremely versatile soft plastic and there is absolutely no wrong way to fis...
View full detailsFlip it, swim it, skip it, drag it, the Nichols Trailblazer Grub is an extremely versatile soft plastic and there is absolutely no wrong way to fis...
View full detailsFlip it, swim it, skip it, drag it, the Nichols Trailblazer Grub is an extremely versatile soft plastic and there is absolutely no wrong way to fis...
View full detailsFlip it, swim it, skip it, drag it, the Nichols Trailblazer Grub is an extremely versatile soft plastic and there is absolutely no wrong way to fis...
View full detailsThe extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! tru...
View full detailsA trademarked FishAndSave exclusive that you won't find anywhere else. The perfect combination of grub and shrimp. The Grimp is deadly in almost an...
View full detailsThe Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...
View full detailsUniversally appealing, the Berkley Gulp Alive Paddleshad Swimbait combines a powerful Gulp Alive scent and flavor formula with a versatile shad pro...
View full detailsThe Lindy Watsit Grub matches the profile of a number of different species of forage that predator fish are always after. The Watsit could be a cra...
View full detailsContinuing a tradition of catching more and bigger bass. Its kicking tail and unique color selections give anglers the extra edge.They were desig...
View full detailsBreaking the mold of traditional worms, the Googan Baits Slim Shake Worm gives bass a fresh new look that is sure to produce more bites. Molded wit...
View full detailsThe Berkley PowerBait Chigger Craw features high-action pinchers. Fish the Chigger Craw slowly or buzz it and watch its claws swim wildly back and...
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