Bass Pro Shop

Ideal for shallow slow-rolling or accessing deep water fish with a finesse lure, the Great Lakes Finesse Sneaky Spin is a compact underspin nicknam...

Built to be the most advanced and innovative jig in Ned rig fishing, the Great Lakes Finesse Ned Jig Heads are engineered with rounded edges and a ...

A Great Lakes Finesse Hanging Head for moping, Damiki rigging, or simply hanging a minnow is perfectly balanced to present any soft bait horizontal...

Lindy B-MAX, which uses a proprietary blend of non-lead materials to facilitate 99.97% lead-free construction while retaining the size of lead to a...

The Lindy B-MAX Max Gap Jig is an integral part of Lindy B-MAX, which uses a proprietary blend of non-lead materials to facilitate 99.97 percent le...

If you’ve spent any time with a Rebel Wee-Crawfish or Teeny Wee-Crawfish tied to the end of your line, at some point you’ve most likely wished that...

The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you can find, the ...

Carefully crafted with extensive input from renowned smallmouth angler Travis Manson, the Great Lakes Finesse Drop Minnow is a productive plastic t...

The Great Lakes Finesse Hover Minnow excels when bass ignore everything else, gliding and darting like a panicked baitfish to trigger reaction bite...

Solvkroken "Krok" treble hooks are highly durable, heavy-duty saltwater hooks manufactured by the legendary Norwegian fishing brand Solvkron Primar...

Includes Berkley® Gulp!® shrimp and jerk shads, pre-tied popping cork rig, Carolina rig, jig heads, and tackle box Aluminum spool filled with 10 L...

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Mag...

The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimb...

Introducing the brand-new NetBait BaitFuel HexTek Eko Craw, ready to revolutionize your crawfish presentations with the renowned BaitFuel scent!Con...

Toughest braid on the market. SpiderWire® Durabraid ups the ante with this high-performance fishing line that's 25% more abrasion-resistant than co...

This Crankbait charges into uncharted territories with speed and finesse, captivating bass with its irresistible dance and stunning good looks. Its...

Designed to be the ultimate jighead for pinging minnows with forward-facing sonar, the Strike King Tour Grade Spotlight Head Jig Head has been test...

Built with thin tube strands that deliver subtle lifelike underwater movement, the NetBait BaitFuel HexTek Big Boar Tube blends the profile and act...

Featuring a 4-piece fin and ribbed tail section for enhanced action, the NetBait BaitFuel HexTek Whip Tail Shad is designed to be the ultimate blad...

The natural crawdad shape of the Gambler Cricket attracts the fish - especially when the bite is tough and the water is clear. This little bug styl...

The NEW 3X baits from Strike King have completely revolutionized the Soft Plastic Market. These baits are softer, stronger, and more durable than a...

A groundbreaking collaboration with Ned fishing expert and Bassmaster Elite Series Angler, Mark Daniels Jr., the Buckeye Lures Spot Remover Ned Hea...

Leland's Lures Crappie Magnet Eyehole Round Jig Head features the first jig head holding your scent. Press your scent attractant into the eye hole ...

Deceive the most finicky bass using the Buckeye Lures G-Stroll Jig Head, a thoughtfully built finesse hover strolling for targeting fish on forward...

Designed and tested by finesse fishing magician, Shin Fukae, the Gamakatsu G-Finesse Cover Neko Hook offers a line twist-free solution for the incr...

K Wigglers Willow Tail Shad. This is the toughest soft plastic and great for the gulf coast. It has a weedless slot for your hook on the top, so yo...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of the Berkley Gulp! Saltwater Swimming Mullet, expands the strike zone allowing you to catch more fish! Berkley Gulp!...

Ideal for tough fishing conditions, the NetBait BaitFuel Magnum Finesse Worm provides a subtle action with a thicker profile that triggers bites fr...

Expanding on Berkley’s lineup of pre-rigged “tie and cast” offerings, the Berkley PowerBait Clatter Craw is a highly natural crawfish offering that...

The Shaky Head features Owner's TwistLOCK "Centering-Pin-Spring" (CPS - Patent Pending) molded into the lead. Small diameter finesse baits can be "...

Finesse is the name of the game in swimbaits right now, and the Shad Shape Swimmer provides the perfect action and profile that anglers (and fish) ...

Designed by legendary Texas fishing guide Mike McBride – This bait has since evolved from having a hook slot and smaller “ball” on the end of the t...

This 4 inch killer features eyes, gills and a VERTICAL split tail. This is truly one of the most realistic soft plastic bait-fish ever made!

The Jenko Long Shank Custom Swimbait Jighead is a one-of-a-kind swimbait head that is designed for today’s larger swimbaits.  The Jenko Custom Swim...

A new take on a time-tested baitfish imitator, the NetBait BaitFuel Spanky Swimbait is packed with BaitFuel’s fish-catching formula to help anglers...