Crankbait w/o Jansen

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

Combining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...

The Lindy Glow Streak is a revolutionary rippin style lure which is equally effective through an ice hole or cast into open water. The Glow Streak ...

Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper wa...

Back by popular demand, the Cotton Cordell Tail-Weighted Boy Howdy brings lifelike action for more bites and more tall tales. This famous Cotton Co...

This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

The Sidewinder Minnow is a slow sinking stick bait designed to mimic an injured baitfish.  A streamline design coupled with inline single hooks all...

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...

The perfect blend of cutting-edge design, decoration, and advanced acoustics, the Booyah One Knocker takes quality and effectiveness to the next le...

The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to game...

The original lipless crankbait still catches plenty of fish, and here's why: Cotton Cordell got it right the first time. This legendary lipless cra...

From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...

The Bomber Shallow A will run where other crankbaits can’t. All the Shallow A needs is a few inches of water to

The undulating sides of the Cotton Cordell Suspending Ripplin™ Red Fin give it the appearance of constant motion, even when it's sitting still. Its...