Crankbait w/o Jansen

Combining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...

Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper wa...

The Lindy Glow Streak is a revolutionary rippin style lure which is equally effective through an ice hole or cast into open water. The Glow Streak ...

The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a number of ...

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude ...

Back by popular demand, the Cotton Cordell Tail-Weighted Boy Howdy brings lifelike action for more bites and more tall tales. This famous Cotton Co...

The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a number of ...

The first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...

The banana shaped darter that combines good surface darting action with excellent underwater wiggle when retrieved steadily. The Castana™ and Casti...

The 13 Fishing Scamp 1.5/2.5 is a shallow diving squarebill crankbait. Airfoil Carbon injected bill is super thin and sensitive. Floating buoyanc...

In a word, better. Our Cliff Banger floating crankbaits give you the ideal weights, sizes, and dive rates in a series designed with more durable, m...

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

Features: The Yo-Zuri 3D Popper is an affordable, durable and versatile topwater lure. 4 3/4-inch and 1 1/2-ounce body with internal 3D prism tech...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...

Yo-Zuri is proud to announce the introduction of the new and improved 3D Popper. This compact topwater Popper features an extra wide mouth which ca...

Offering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are bringing back a highly sought-after material that bass anglers grew...

Attracts like no other! Wooden body, Body flash, Tail weighted, Spar urethane sealed.  All VMC hooks, All stainless steel hardware, Three coats of ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...

The original lipless crankbait still catches plenty of fish, and here's why: Cotton Cordell got it right the first time. This legendary lipless cra...

The 13 Fishing Scamp 1.5/2.5 is a shallow diving squarebill crankbait. Airfoil Carbon injected bill is super thin and sensitive. Floating buoyanc...

Yo-Zuri is proud to announce the introduction of the new and improved Surface Cruiser. This versatile pencil popper can be fished with a stop and p...

The Island X Stinger Minnow is a lipless swimbait combined with a willow blade attachment.  A half barrel swivel directly connected to the single w...