Crankbait w/o Jansen

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

Combining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...

The Lindy Glow Streak is a revolutionary rippin style lure which is equally effective through an ice hole or cast into open water. The Glow Streak ...

Back by popular demand, the Cotton Cordell Tail-Weighted Boy Howdy brings lifelike action for more bites and more tall tales. This famous Cotton Co...

The first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...

In a word, better. Our Cliff Banger floating crankbaits give you the ideal weights, sizes, and dive rates in a series designed with more durable, m...

This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...

Offering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are bringing back a highly sought-after material that bass anglers grew...

Dives 2-4 feet  The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being m...

The Island X Hellfire 180 delivers a wide range of utility for both shore and boat anglers.  At 1.6 ounces this pencil can be thrown on almost any ...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...

The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to game...

From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...

Badly behaved and always looking for a fight, the Rapala Balsa Xtreme Brat Squarebill Crankbait delivers an aggressive wiggle and a super-tough con...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...

The Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...