New Arrivals & Restocks

The wobbling-rolling action of the 3DB Crank 1.5 MR hunts fish utilizing the patented 3D Prism Finish and Wave Motion Technology. The large round b...

The Yo-Zuri Floating Magnum Minnow 125mm is the ultimate minnow bait for anglers targeting surf, jetties, piers, or any coastal area worldwide! Equ...

Powerful weapons for targeting bass patrolling in deeper water, the Yo-Zuri 3DR-X Series DD Crankbaits quickly dive to depths around 10-feet to mor...

The Yo-Zuri Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in be...

The 3DB Jerkbait 110 Deep is a suspending lure with an irresistible minnow shape. It is designed with “Flat Sides” which make it perfect for stop &...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

The Yo-Zuri 3DB Series Crayfish delivers an incredibly lifelike, slow sinking crayfish imitation perfect for tempting largemouth, smallmouth and sp...

A dynamite weapon for those pre-spawn days on the water, the Yo-Zuri 3DR-X Series Flat Crank delivers the heart-racing action anglers and fish find...

The Yo-Zuri 3DR-X Crank SR (Shallow Runner) features 3D prism scales and painted finishes. The 3DR-X is a terrific crankbait to run in place of spi...

The Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales...

Discover the ultimate fishing companion with the Yo-Zuri 3D Diver 5-1/2" 1-3/4 Oz, engineered for serious anglers targeting both nearshore and off...

This mid-running crankbait is available in three sizes with varying diving depths. The #7 dives 8’ to 16’’. All are formed of balsa through the uni...

Unleash your fishing potential with the Bandit Lures Walleye Deep 4-3/4 5/8 Oz, the ultimate tool for anglers seeking to target trophy walleye and...

Experience the unmatched performance of the Strike King Red Eye Shad, the lipless crankbait that has set the standard for anglers on the pro circu...

Introducing the Braid Viper Double Big Game Segmented Swimbait, a revolutionary fishing lure crafted by acclaimed saltwater angler, Dennis Braid. ...

Experience the thrill of fishing like never before with the Rebel Jumpin' Minnow 4-1/2" 1/2 oz. This exceptional topwater lure is designed to mimi...

Unleash your fishing potential with the Rapala BX Mid Brat 05 Balsa Core Shallow Diving Crankbait 7/16 Oz 2-1/2". This exceptional crankbait is de...

Unlock your fishing potential with the Rapala DT-4 Floating Crankbait 5/16 Oz 2", a revolutionary lure designed for serious anglers seeking unmatc...

Introducing the Spro John Crews Little John 50 1/2 Oz – the ultimate shallow-running crankbait designed for anglers who demand performance and pre...

Introducing the Rapala DT-10 Floating 2-1/4" 3/5 Oz, the ultimate crankbait designed for serious anglers seeking unmatched performance and precisi...