New Arrivals & Restocks

The Iconic stick bait, the Freestyler is back! Twitch it, tap it, jerk it – straight wind it – simply Freestyle! The freestyler is a super effectiv...

The Walking Haint 125 is loaded with features to trigger topwater strikes. It easily walks back and forth with the slightest rod twitch and casts l...

The Heddon Pop'n Image is a truly realistic topwater lure that pops and walks the dog with ease. The versatile Pop'n Image allows anglers to accomp...

The Wally Diver has proven that its slender profile and tight wiggle produce big walleyes, and bass, too. The Wally Diver’s fame began on the Great...

The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mi...

The Bomber Saltwater Long Shot slender minnow bait was engineered to maximize four main characteristics that make up a fish-catching machine. First...

Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper wa...

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

The Challenger Deep Minnow has a streamlined body and creates a unique swimming action in the water that is irresistible to fish. In addition, ther...

The Googan Squad Klutch lipless crankbait is designed for a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Go...

The Rebel Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an "old-style" ra...

The first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...

Rapala BX Mid Brat Shallow Diving Crankbait - Badly behaved and always looking for a fight, the BX Mid Brat is one tough cookie. Balsa inner core w...

The Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...

The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on ...

The SPRO Aruku Shad Jr. is a 2 1/3 inch, 3/8 ounce lipless crankbait that is designed to run nose down through the water. Comes through cover easi...

The ACME V-Rod Blade Bait supplies good vibrations as well as the Beach Boys. And while A-Rod bashed his way to baseball fame, the V-Rod Blade Bait...

Matzuo Kinchou Minnow Crankbait - The Matzuo Kinchou Minnow is recommended for cranking but excellent for trolling. This bait is perfectly balanced...

The Roosta is designed to be used as a straight retrieve popper and a blooper. When retrieved, the action can be changed by the level of the rod ti...

Combining an ear bursting acoustic with exacting detail, the Booyah Hard Knocker gives anglers the ability to trigger ferocious reaction strikes th...

The Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...

If you’re into launching a lure over the horizon and looking for that bone-jarring, nerve-rattling strike as you rip it back – then look no further...