New Arrivals & Restocks

Comes Equipped With Mustard Hooks. 8 Pack Hardbait Kit features high reflective finish with lifelike eyes. Variety of colors and swimming actions

For over 60 years, the Bagley Bang O Lure has been a staple among bass fishermen. Its long slender profile and delicate balsa action make it a perf...

The Bagley Honey B is reborn. Now featuring a loud internal rattle and durable ABS resin body, the tiny and tenacious Bagley Rattlin' Honey B is de...

When the offshore cranking bite heats up, it’s time to grab the Diving Balsa B. The Heat Compression Molding (HCM) process consistently produces th...

The original balsa square bill crankbait. The Balsa B series features a highly buoyant larger HCM formed body creating that classic wide-wobbling b...

Tantrum Popper Stoppers are the new generation of popper that stops fish in their tracks! The front of the bait is flat, instead of concave  this a...

A crankbait staple with avid fishermen, the Bomber Model A has a timeless design, workhorse durability, and true-running dependability. If you were...

The Cotton Cordell Super Spot is a classic lipless crankbait. Vibrating swimming action and loud internal rattles. Cast and retrieve or vertically...

For those times when fish want a tighter wiggle or more subtle presentation, the Bomber Flat A Crankbait is the tool for the job. Suspending fish c...

Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper wa...

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incre...

The Braid® Crystal Killer is a popular saltwater popper that sinks slowly, allowing the bait to be worked at various depths. Great for suspending f...

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

The Challenger Deep Minnow has a streamlined body and creates a unique swimming action in the water that is irresistible to fish. In addition, ther...

The Googan Squad Klutch lipless crankbait is designed for a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Go...

The first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...

The Googan Squad Flat Banger is a fish-catching, flat-sided square bill crankbait designed by the legendary group of YouTube anglers. Together, t...

The Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...

The original lipless crankbait still catches plenty of fish, and here's why: Cotton Cordell got it right the first time. This legendary lipless cra...

The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a number of ...

The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to game...

The Mini-Rip is a tiny version of our popular deep diving Reef Runner lure. Small in size but big in action and fish catching ability! From Walleye...

Delivering heart-stopping blow-ups that will put bigger bass in your live well, the Yo-Zuri 3DB Series Pencil Popper 135 generates incredible actio...