Soft Baits & Plastics

The Z-Man HerculeZ are a new series of large, top hook soft body swimbaits! Highly detailed baitfish sculpting and a smartly designed curved paddle...

When it comes to landing finicky and wary bass, every tiny aspect of your presentation comes into play. This is why Zoom Baits has paid particular ...

The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water...

The Z-Man Scented Jerk ShadZ are a 3.5 inch, super-lifelike, salt-impregnated soft jerkbaits! They are perfectly designed to imitate the erratic ac...

With its amazing color scheme, the Mister Twister® Tri-Com Sassy Shad® brings a level of realism no fish has seen in a soft plastic bait. The advan...

4 plastic 5″ Salty Snack bodies enclosed in package. (No Hook)The 5″ Salty Snack is specially designed for trophy speckled trout when rigged on the...

BaitFuel infused for maximum attraction, the NetBait BaitFuel Twin Tail Grub Trailer utilizes years of lab research to give anglers an edge against...

The latest innovative soft plastic worm that has speed and action like no other. This 7.25" worm is the only worm you'll ever want to fish with!

Developed in a Lab – Proven on the water, BaitFuel is SUPERCHARGED with F.A.S.T. – Fish Active Scent Technology® –scientifically engineered to stim...

Introducing the BaitFuel Saltwater GO2 Minnow, the go-to for hardcore inshore saltwater anglers chasing more bites. The GO2 Minnow will revolutioni...

The Strike King Rage Tail Grub is a 4 inch soft plastic grub with Strike King's patented "Rage Tail" flange built into the tail. This patented, uni...

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s Bitsy Tube® is the perfect fines...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a ...

Made from Strike King’s legendary Perfect Plastic, the Strike King KVD Perfect Plastic Blade Minnow offers a thinned-out, lively baitfish profile t...

 The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it wei...

Manufactured using Strike King’s innovative Open Pour Technology (OPT), the Strike King Drop Shot Half Shell delivers a finesse specific design tha...

Combining all of the finesse performance of the original Dream Shot with Strike King’s innovative Open Pour Technology (OPT), the Strike King Dream...

The Strike King Rage Baby Craw has all of the great features that made the original Rage Craw so popular - now in a 3" version. Carolina rig it, Te...

Made for wacking and stacking, the Strike King Mr. Crappie Scizzor Shad Pre-Rigged Jig Head is an all-new revolutionary fool-proof shad imitator th...

The most innovative plastic bait in the market, the Strike King Mr. Crappie Scizzor Shad features a 2 1/4 inch solid shad body with twin tails with...

A smaller version of the ultra-popular Rage Bug, the Strike King Rage Baby Bug is the answer for those bass that would prefer a finesse presentatio...

A household name in the fishing industry, Mister Twister has been making some of the most effective and well-known lures for years, including the M...

The 3 inch Lunkerhunt Leech has an anatomically correct design and natural ribbon-swimming action mimicking a leech when it feels threatened. Rig t...

The Lunkerhunt Yappa Bug is a topwater lure that has been designed to disturb the water surface while mimicking the North American Waterbug. The wa...

The Lunkerhunt Hive Micro Stash is simple in nature, but deadly in action. The weighted ends of both arms help create that wacky-style wobble when ...

Experience fishing like never before with the Strike King Rage Tail Rage Chunk 3" Qty 7. This innovative soft plastic bait is specifically enginee...

Discover the ultimate weapon for your fishing arsenal with the Netbait Mad Paca 5" Qty 8. This innovative soft plastic lure is specifically crafte...

Introducing the Netbait Tiny Paca Craw 3" Qty 10, the ultimate soft plastic craw bait designed for serious anglers. Engineered with patented Paca ...

Discover the ultimate fishing companion with the Gary Yamamoto Paddle Tail Zako 4" Qty 5. This innovative paddle tail version of the beloved Zako ...

Introducing the H&H Lures The Original King Cocahoe Minnow 6" Qty 5, the ultimate angler's companion for targeting a variety of fish species. ...

Elevate your fishing game with the Saltwater Assassin Split Tail Shad 4" Qty 10. This exceptional set of soft plastic jerkbaits is designed specif...

Introducing the Saltwater Assassin Sea Shad 4" Qty 10, a must-have for any serious angler pursuing inshore species. Designed with a high-action pa...

Experience unparalleled fishing success with the Salt Water Assassin Salty Snack 5" Qty 4. Crafted specifically to attract trophy speckled trout, ...

Unleash your fishing potential with the Strike King KVD Zeus Worm 9.5" Qty 7, the ultimate soft plastic lure designed for serious anglers! Crafted...

Introducing the Gambler Lures Ugly Otter 4" Qty 7, a game-changing addition to any bass angler's tackle box. Engineered for superior performance, ...

Unleash the power of the Mister Twister Sassy Stingum 2-1/4" Qty 18 and transform your fishing experience! Designed for anglers who demand the bes...

Introducing the Strike King Mr.Crappie Maxie Waxie Qty 10, the game-changing soft plastic bait that every angler targeting crappie and panfish nee...

Elevate your saltwater fishing experience with the Baitfuel Saltwater GO2 Grub 4" Qty 6. Designed specifically for anglers targeting elusive speci...

Introducing The Original Norton Lures Bull Minnow 3-3/4" Qty 7 Limetreuse, the ultimate bait for anglers seeking to catch speckled trout, redfish,...

Introducing The Original Norton Lures Sand Shad Jr 4" Qty 7 Baffin Magic, a game-changing addition to your fishing arsenal. Since 1987, Norton Lur...

Introducing the Z-Man Micro Finesse StingerZ 2" Qty 8 the ultimate tool for anglers seeking unparalleled finesse and versatility on the water. Des...

Introducing the Z-Man Tiny Ticklerz 1.75" Qty 8, a game-changing addition to your fishing tackle! This innovative stickbait-tube hybrid is designe...

Introducing the Z-Man Pop Shadz 5" Qty 3, the ultimate game-changer for anglers seeking to elevate their fishing experience. Constructed from high...

Z-Man MinnowZ are 3 inch soft plastic paddle tail swimbaits that are some of Z-Man's top selling baits worldwide! Z-Man MinnowZ mimic the look, act...

The Z-Man Trout Trick Jerk ShrimpZ are 4 inch soft plastic shrimp that set themselves apart by perfectly mimicking the sharp, short backward swimmi...

Experience the ultimate fishing advantage with the Z-Man Mag FattyZ Worm 7.25" Qty 6. Designed by renowned Bass Elite Series pros Stephen Browning...

Crafted with precision from the durable ElaZtech® superplastic material, this swimbait guarantees extreme durability and maximum buoyancy, enabling...

Discover the ultimate fishing companion with the Z-Man Hella Crawz 3.75" Qty 3. This versatile soft bait is designed to mimic the natural movement...