Soft Baits & Plastics

Bulbhead Squid are popular for rigging spreader bars and daisy chains

The Craw Father is the offer that no bass can refuse. This 3.5” craw bait has subtle thumping action in the claws when moved through the water. The...

Borrowing elements of design from two of Big Hammer’s highly effective baits, the Big Hammer Ring Hammer is built to deliver big action and even bi...

Big Hammer Grubs are perfect for just about any fish you can imagine. In saltwater or freshwater, these fishing grubs are durable and deliver the k...

Big Hammer Swimbait Tails are top quality plastic swimbaits that incorporate clear colors, tough plastic, and the exclusive Big Hammer square tail ...

Ideal for light feeding predators, like panfish, crappie, surfperch, spotted bass, and trout, the Big Hammer 2” Swimbait Tails are the ideal choice...

Tested and developed for over two decades, the Big Hammer Salt Shaker Worm is a deadly little worm that predatory fish simply can’t ignore. Molded ...

Winner of the 2020 Icast Best Saltwater Lure award, the Mullet is a sturdy swimmer. Brewed with Max Buoyancy and an Ultra HD Paint Finish, this lur...

Wave goodbye to a super soft and lazy day of fishing. Cast this out only if you’re prepared for epic battles, sore arms, and beaded brows. It is an...

A hand sculpted ReplicaSeries® of soft plastic baitfish that fool fish with their “true-to-life” profile & lifelike swimming action• Internally...

Giving anglers everything they could ever want in a craw style bait, the Big Bite Baits Kamikaze Craw is the ultimate craw for a wide range of appl...

Poor Boy's Baits is the originator of the drop shot goby. Lake Erie pros Joe Balog, Steve Clapper & Dave Hayward teamed up with Poor Boy's Bait...

Kalin's Mogambo Grub is a 6 inch soft plastic grub. Plump ribbed body and curl tail that produces tons of action even at slow speeds. Great Lakes ...

Same design as our original Mermaid Jig, but downsized for times that require a smaller profile presentation!

Designed with the input of Z-Man pro-staffers, like Luke Clausen, David Walker, and Stephen Browning, the Z Man Batwingz Jig Trailer delivers profe...

The Egret Baits Vudu Shad is a paddle tail swimmer that both northern and southern inshore anglers will find highly effective for their target spec...

A perfect baitfish imitator that will fool all species of bass no matter where you fish, the Yamamoto 5” Shad Shape Floater is a bigger version of ...

This unique top water bait has all the attributes to catch big fish. LIVETARGET has combined the realistic Shiner profile with a weedless hollow ...

The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. Its versatile swimming action makes it exceptionally e...

FAS Curly Tail Grub 3" Tan with Black Flake Qty 10

This Mimic Minnow kit contains an assortment of lures that swim and wiggle to mimic the real life action of a Crawfish. This bait is fitted with tw...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

Pucci grubs are 1 1/2" long and are packed 10 to a package. This size is perfect for any small game fish such as Panfish, Shad or Trout.

Flying Fish are the #1 must-have lure for tuna. Use these lures to slow troll or drop from the kite when need be, and pull in tuna when no other lu...

FAS Curly Tail Ribbed Worm 3" Copper Gray Red Flake Qty 20

The Mimic Minnow® Critter Craw looks exactly like a crawfish at first blush, but careful examination yields an interesting paddle-claw design. The ...

The Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the wat...

The Mimic Minnow® Limber Leech breathes new life into existing leech imitations.  Multiple, subtle segments throughout the leech body give the Mimi...

Designed by Kevin VanDam to be the perfect all-around drop shot bait, the Strike King KVD Dream Shot is based on the popular caffeine shad design w...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

Big worms catch big fish. The 10'' and 7.25" Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for c...

The Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned is equipped with an internal rattle system that gently p...

Big worms catch big fish. The 10'' and 7.25" Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for c...

After countless requests, the Googan Squad has developed the perfect jig Trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members ...

The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic material superch...

The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic material superch...

The Zoom Salty Super Fluke plastic baits. These fluke plastic baits are realistic and soft to the touch. These baits feature a deep belly allowing ...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ...

When you absolutely have to get a bite, use the YUM Finesse Worm. The 4 1/2-inch Finesse Worm is the perfect drop-shot bait for catching highly-pre...

Made In The USA. At 6 1/4" long the Slim-X is the right size. We put the egg sack in the middle of the bait to make it the perfect wacky rig bait. ...

Made In The USA. Covered in an exciting combination of flappers, legs, and appendages, the Xcite Baits Hawgalicious provides a look and a movement ...

Made In The USA. The slim design allows the bait to perform a great walk-the-dog action under the water when fished weightless or fish it with a we...

The biggest of all the Gambler swimbaits, the Gambler Really Big GZ 8” is made for true trophy hunters and getting that kicker fish during your nex...

Fish will have the Gambler® Jaw Breaker Shrimp Soft Bait all in their brain as well as their bites. Shrimp-scented for ultimate realism, this Gambl...

If you like to catch sea trout at the beach, off the pier, or casting from your boat, be sure to rig up with a Gambler® Trout Treat. These inshore ...

Some experienced anglers have discovered the secret of a big, flat paddle tail. When you swim a soft plastic bait with these tails they will flap a...

Blaze Texas Rig Lure Kit Bass Soft Plastics with Tackle 30pc including fishing instruction and rigging guide. Includes 4 different bait styles: S...