100% Online Since 1997
100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...
View full detailsThe Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...
View full detailsClassic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbait Tight balsa-like thumping actions for to...
View full detailsThe Berkley Hit Stick has a true balsa-like action with the weight and casting ability of a hard plastic lure. Has the largest rolling action of an...
View full detailsThe extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! tru...
View full detailsGet ready for the largest rolling action of any Berkley hard bait with the Berkley Hit Stick Hard Bait! The shape of this bait is perfect for achie...
View full detailsAnother take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...
View full detailsThe extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! tru...
View full detailsThe Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...
View full detailsUniversally appealing, the Berkley Gulp Alive Paddleshad Swimbait combines a powerful Gulp Alive scent and flavor formula with a versatile shad pro...
View full detailsPro designed by Mike Iaconelli. Tapered flute tail twitches and moves with the most subtle movements. Three o-ring locations for perfect customized...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full details