100% Online Since 1997
100% Online Since 1997
The Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...
View full detailsThe Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. It...
View full detailsCrafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It's sleek tail weighted desig...
View full detailsCall fish to the surface and trigger heart-stopping strikes with the Googan Squad Hound Walking Bait. Fish it around schooling fish, across points,...
View full detailsThe Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been ...
View full detailsThe Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Berkley® paired its world-class bait de...
View full detailsThe Rapala Scatter Rap Shad - the ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but...
View full detailsThe Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. It...
View full detailsThe Berkley® Hit Stick delivers balsa-like action in a super durable plastic construction! The tight tail wiggles along with a big rolling action a...
View full detailsFrom a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott ...
View full detailsThe Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion...
View full detailsThe Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new incarnation of the Glass Shad. It's see-thru body emits an...
View full detailsThe Rapala Shadow Rap Shad has 3 1/2 inch, 3/8 ounce body that tantalizes big fish with its incredible slow-rising action. Swimming with the infamo...
View full detailsThis multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumpin...
View full detailsReinforced with heavy-duty hardware to handle the harsh elements and hard hitting fish, the Berkley Cane Walker Saltwater is an ideal walking topwa...
View full detailsDesigned in an epic collaboration between John Crews and the dynamic Johnston brothers, the SPRO Outsider Crank SR 55 Crankbait crashes through sha...
View full detailsPowerful weapons for targeting bass patrolling in deeper water, the Yo-Zuri 3DR-X Series DD Crankbaits quickly dive to depths around 10-feet to mor...
View full detailsThe Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales...
View full detailsDives 22-26 ft. The Berkley Dredger Deep Diving Crankbait is one of the deepest-diving small crankbaits around. Berkley paired its world-class bait...
View full detailsThe new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and run to a d...
View full detailsThe Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an inte...
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