Soft Baits & Plastics

With a healthy dose of BaitFuel, the Netbait Twitch Soft Jerkbait is a versatile soft plastic jerkbait featuring a split tail design that generates...

Designed with slender kicking legs to generate enticing surface action with any retrieve speed, the NetBait BaitFuel BF Toad is a soft body buzzing...

Featuring a long and slender worm profile with an oversized U-shaped tail, the Netbait BaitFuel Mega Big Bopper Swimming Worm delivers strong vibra...

Introducing the NetBait C-Mac Curly Tail Worm 7" Qty 12, the ultimate weapon for bass fishing enthusiasts! This innovative bait combines tradition...

Built with thin tube strands that deliver subtle lifelike underwater movement, the NetBait BaitFuel HexTek Big Boar Tube blends the profile and act...

Introducing the brand-new NetBait BaitFuel HexTek Eko Craw, ready to revolutionize your crawfish presentations with the renowned BaitFuel scent!Con...

Featuring a 4-piece fin and ribbed tail section for enhanced action, the NetBait BaitFuel HexTek Whip Tail Shad is designed to be the ultimate blad...

Discover the ultimate weapon for your fishing arsenal with the Netbait Mad Paca 5" Qty 8. This innovative soft plastic lure is specifically crafte...

Ideal for tough fishing conditions, the NetBait BaitFuel Magnum Finesse Worm provides a subtle action with a thicker profile that triggers bites fr...

BaitFuel infused for maximum attraction, the NetBait BaitFuel Twin Tail Grub Trailer utilizes years of lab research to give anglers an edge against...

Thousands of fresh and saltwater anglers across the country have increased their success using Capt. Bruce’s ‘OTTER TAILS’ as a trailer on all kind...

The Otter Lure and Tackle Straight Thin Tail Bait is made in 8 different colors. Made for both saltwater and freshwater fishing applications. This ...

4 plastic 5″ Salty Snack bodies enclosed in package. (No Hook)The 5″ Salty Snack is specially designed for trophy speckled trout when rigged on the...

Introducing the Saltwater Assassin Sea Shad 4" Qty 10, a must-have for any serious angler pursuing inshore species. Designed with a high-action pa...

Enhance your fishing experience with the Sea Striker Bulbhead Squid Skirt 12" Dolphin Qty 1. Designed for both amateur and seasoned anglers, this ...

Lil' HustlersPlastic tube baits have long been in the arsenal of the wise crappie fisherman. Lit'l Hustlers feature the classic tube design and are...

7" Rubber Mauler Squid The 7" Rubber Mauler Squid is a true game-changer. With its brilliantly colored, transparent design, this squid is an irresi...

Sporting a classic tube shape, Strike King®'s Flip-N-Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...

The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimb...

The KVD Baby Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King®. Chief among its features is a sealed nose, whi...

Manufactured using Strike King’s innovative Open Pour Technology (OPT), the Strike King Drop Shot Half Shell delivers a finesse specific design tha...

Introducing the Strike King KVD Filler Worm 6" Qty 10, the ultimate finesse fishing tool that will elevate your angling game. This 6-inch worm is ...

The Strike King Game Hawg is a favorite creature bait among the Strike King Pros. Designed to be fished using a Texas rig or a Carolina rig, the Ga...

The Strike King Rodent is a 4 inch "beaver-style" soft plastic creature bait. Made with an exclusive blend of ingredients which make them super s...

Unleash your fishing potential with the Strike King KVD Zeus Worm 9.5" Qty 7, the ultimate soft plastic lure designed for serious anglers! Crafted...

Made for wacking and stacking, the Strike King Mr. Crappie Scizzor Shad Pre-Rigged Jig Head is an all-new revolutionary fool-proof shad imitator th...

The Strike King Rage Baby Craw has all of the great features that made the original Rage Craw so popular - now in a 3" version. Carolina rig it, Te...

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purp...

Unleash the full potential of your fishing experience with the Strike King Rage Swimmer Qty 6. Designed for versatility and effectiveness, this pr...

A smaller version of the ultra-popular Rage Bug, the Strike King Rage Baby Bug is the answer for those bass that would prefer a finesse presentatio...

Strike King’s most versatile worm ever, the Strike King Rage Cut-R Worm can be flipped, pitched, Texas-rigged, Carolina-rigged, swam weightless or ...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

The biggest baits don't always bring the biggest bites. Strike King® Rage Scounbug proves this point time and again delivering heavy fish hauls as ...

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for incredible ...

The NEW 3X baits from Strike King have completely revolutionized the Soft Plastic Market. These baits are softer, stronger, and more durable than a...

Elevate your fishing game with the Striper Gear Asian Crab Green, the ultimate bait for catching Tautog, Stripers, Cod, and Haddock. Designed for ...