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100% Online Since 1997
Get great deals on discounted and closeout fishing lures, including crankbait and jerkbait. Imitate live bait and attract big bites with these versatile lures, perfect for freshwater and saltwater fishing. Stock is usually limited so grab them while you can!
The Challenger Deep Minnow has a streamlined body and creates a unique swimming action in the water that is irresistible to fish. In addition, ther...
View full detailsThe first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...
View full detailsThe Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...
View full detailsThe Yo-Zuri® Mag Popper is designed with an irresistible, gigantic water-pushing face. This top-water lure is perfect for stop-and-go retrieves, a ...
View full detailsClassic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbait Tight balsa-like thumping actions for to...
View full detailsThe Berkley Hit Stick has a true balsa-like action with the weight and casting ability of a hard plastic lure. Has the largest rolling action of an...
View full detailsCombining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...
View full detailsWhether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...
View full detailsCombining an ear bursting acoustic with exacting detail, the Booyah Hard Knocker gives anglers the ability to trigger ferocious reaction strikes th...
View full detailsThe Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...
View full detailsYo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tou...
View full detailsThe suspending Yo-Zuri 3D Jerkbait 110 features a lifelike minnow profile with flat sides that make it perfect for stop-and-go retrieves or a pause...
View full detailsMade to be a top performing attractant that practically any fisher will love, the Reef Runner Skinnystick 300 Trolling Plug, 21, 24Ft Trolling Dept...
View full detailsThe Sundance Popper™ when worked through the water looks like a strobe light because of the mirrors. Thru-wire attached to two triple strength Must...
View full detailsAttracts like no other! Wooden body, Body flash, Tail weighted, Spar urethane sealed. All VMC hooks, All stainless steel hardware, Three coats of ...
View full detailsThe banana shaped darter that combines good surface darting action with excellent underwater wiggle when retrieved steadily. The Castana™ and Casti...
View full detailsYo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...
View full detailsGet ready for the largest rolling action of any Berkley hard bait with the Berkley Hit Stick Hard Bait! The shape of this bait is perfect for achie...
View full detailsThe perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...
View full detailsComing in at only 2″ in length and 3.2g, the Eurotackle Z-Spender is a truly unique micro jerkbait. Designed with a balancing system for excellent ...
View full detailsOffering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are bringing back a highly sought-after material that bass anglers grew...
View full detailsAnother take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...
View full detailsThe P-Line Angry Eye Predator -Shallow Diving Jointed Minnow is a versatile 6 1/2 inch jointed minnow bait. If used for trolling the Angry Eye Pred...
View full detailsThe Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to game...
View full detailsThe Cotton Cordell Jointed Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the ...
View full detailsEnticing action, unique design, more depth, and rock hard finishes, make this rattling shad bait heads and fins above the rest.
Producing an enticing wide wobble and quick darting action, the Reef Runner® Deep Little Ripper® is a winner when big baits aren't the answer. This...
View full detailsEnticing action, unique design, more depth, and rock hard finishes, make this rattling shad bait heads and fins above the rest.
Enticing action, unique design, more depth, and rock hard finishes, make this rattling shad bait heads and fins above the rest.
A legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfi...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsUtilizes a proven shape for ultimate action and attraction of a variety of gamefish species. Each lure is equipped with two stainless round bend tr...
View full detailsThe undulating sides of the Cotton Cordell Suspending Ripplin™ Red Fin give it the appearance of constant motion, even when it's sitting still. Its...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsThis new style Pencil has an action, unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which ...
View full detailsDelivering heart-stopping blow-ups that will put bigger bass in your live well, the Yo-Zuri 3DB Series Pencil Popper 135 generates incredible actio...
View full detailsBack by popular demand, the Cotton Cordell Tail-Weighted Boy Howdy brings lifelike action for more bites and more tall tales. This famous Cotton Co...
View full detailsA fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...
View full detailsThe Lindy Glow Streak is a revolutionary rippin style lure which is equally effective through an ice hole or cast into open water. The Glow Streak ...
View full detailsIn a word, better. Our Cliff Banger floating crankbaits give you the ideal weights, sizes, and dive rates in a series designed with more durable, m...
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