Hardbaits

The Fatty™ 6” is a hard bodied swimbait with a replaceable soft tail, available in Sinking (SK) and Extra Heavy (XH). It features a stainless steel...

This reverse bullet-shaped cork Betts® Poka Pop™ popper makes a tremendous popping sound that's sure to trigger a strike. A polka dot paint job, so...

The Rapala Jigging Shadow Rap differs slightly from the original, making it more attractive to lethargic fish. While the original falls fast and da...

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit ...

Catapult is a great casting lure! It is a casting plug designed to reach the fish breaking the water! A sinking lure that comes to the surface when...

The Challenger Minnow is the last lure you will ever have to buy! Its streamlined body creates a unique swimming action in the water that is irresi...

The Kamooki SmartFish® features a smooth, laterally compressed bait fish body, and assumes a natural head-down, tail-up profile when its unique, pr...

The all new Bill Lewis Precise Walleye Crank (PWC) is a meticulously crafted bait tailored specifically for precision trolling, developed in collab...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

The Halco Rooster Popper 195 Haymaker KO Topwater Popper is a precision-crafted lure designed to attract and land massive fish!Its powerful popping...

The Halco MAX 110 is a versatile saltwater angling powerhouse, designed to excel in trolling, jigging, and even casting!Its streamlined body and ex...

The wobbling-rolling action of the 3DB Crank 1.5 MR hunts fish utilizing the patented 3D Prism Finish and Wave Motion Technology. The large round b...

Powerful weapons for targeting bass patrolling in deeper water, the Yo-Zuri 3DR-X Series DD Crankbaits quickly dive to depths around 10-feet to mor...

The Lunkerhunt True Bait™ features a new technology that brings lead to life. The True Bait is 1.75 inches in length and weighs 3/4 oz. It has a fi...

Discover the ultimate fishing companion with the Halco C-Gar 120 4-3/4" 1-1/2 Oz, a premium weighted stick bait designed to enhance your angling e...

Introducing the Halco Laser Pro 45 1/4 Oz 1-3/4", a game-changing hard body lure designed for serious anglers. This innovative lure boasts a slow ...

Elevate your fishing experience with the Savage Gear Glass Minnow 3" 5/8 Oz, the ultimate tool for both offshore and inshore fishing enthusiasts. ...

Unleash your fishing prowess with the Savage Gear Freestyler V2 5" 1.5 Oz Qty 1. This iconic stick bait has been expertly designed to mimic the er...

Introducing the Rapala OG Deep Tiny 07 2-1/4" 5/16 Oz, a revolutionary crankbait crafted by the renowned Bassmaster Classic Champion, Ott Defoe! T...

The Iconic stick bait, the Freestyler is back! Twitch it, tap it, jerk it – straight wind it – simply Freestyle! The freestyler is a super effectiv...

Introducing the Berkley Dime 6 2-1/4" 1/2 Oz, your ultimate companion for successful fishing trips. This premium mid-depth crankbait combines a pr...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

The Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to ...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

Because most bass anglers would fish 365/24/7 if they could, SPRO® expands their fishing season for when the water gets colder and the bass get har...

Unleash your fishing potential with the Striper Gear Buster Fish Skins, the ultimate lure designed for serious anglers! This innovative floating l...

Experience the thrill of topwater fishing like never before with the Lunkerhunt Link Jointed Top Water. This innovative lure features a unique hin...

Introducing the Moonshine Lures Shiver Minnow Fat Bottom, your ultimate fishing companion designed to lure in a wide variety of gamefish! Whether ...

Elevate your fishing game with the Spro Carbon Blade TG 1/2 Oz, engineered for the dedicated angler who knows that the right lure can make all the...

Experience the thrill of fishing with the Rebel Tracdown Ghost Minnow 2-1/2" 1/8 Oz, a premium bait designed to enhance your angling success. This...

The fast acting, tight wobbling, and hard-charging SPRO Speed Demon 55 is a new, durable, shallow diving crankbait. Designed by Major League Fishin...

This tasty little size has added a whole new dimensions to the Slidgo range. The perfect small baitfish size to cast at smaller model trivially, ta...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Introducing the Berkley Clickin' Fritside 5 Biggun 2-4/5" 3/7 Oz, the ultimate tool for anglers seeking success in stained or dirty water fishing....

Introducing the Rapala OG Rocco 05 3/8 Oz 2-1/2" – the ultimate lure designed to elevate your fishing experience. Born from a passion for bait bui...

Introducing the Spro Outsider Crank Sr 55 2.17" 3/8 Oz, the ultimate crankbait designed for serious anglers seeking to revolutionize their fishing...

The Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales...

The Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 5-1/4 inch, 1-3/4 ounce slow sinking, twitching lipless hard bait with excellent balance for q...

Introducing the Bay Rat Lures Long Deep 5-1/4", the ultimate fishing companion for serious anglers looking to enhance their catch rate. Expertly c...

Experience unmatched performance with the Jansen Tackle Ballyhoo 2-1/4 oz., designed for anglers who demand excellence. This exceptional lure is e...

Elevate your fishing game with the FAS Chatterbaits With Sequin and Tassel Tail 7/16 Oz. Designed for both amateur anglers and seasoned pros, thes...

Discover the ultimate fishing companion with the Yo-Zuri 3D Diver 5-1/2" 1-3/4 Oz, engineered for serious anglers targeting both nearshore and off...

The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-life shad pr...

Elevate your fishing game with the Bill Lewis MR-6 Crankbait 1/2 Oz 2-1/4" Pro Blue. This high-performance crankbait was designed to meet the dema...

Unleash the ultimate fishing experience with the Bill Lewis Rat-L Trap Mag-Trap 3/4 Oz 3.5". This exceptional lure is engineered to attract a wide...

Introducing the Island X Sidewinder Minnow (Sinking) 3.75" 3/4 Oz, meticulously crafted to elevate your fishing game. This innovative stick bait i...