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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...
View full detailsThe Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...
View full detailsBy replicating an injured Minnow, Shiner or Herring, in both appearance and action, the LIVETARGET Twitch Minnow possesses exceptional versatility....
View full detailsClassic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbait Tight balsa-like thumping actions for to...
View full detailsThe all-new Googan Baits Slim Shake can do it all! Rig it on a shakey head, Carolina rig, Texas rig or even wacky style. Growing up in the Midwest,...
View full detailsDesigned by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic sof...
View full detailsDesigned by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The drop shot worm has a bait-fish profile. Whether you’re fishing offsho...
View full detailsGreat for luring trout, walleye, bass, panfish, whitefish, grayling, salmon and steelhead, the Superfly™ Bead Head Pheasant-Tail Size 14 Nymph Fl...
View full detailsDesigned for vertical jigging in any condition. Great for river salmon fishing, striped bass and shallow water rockfish. This lure is a great choi...
View full detailsThe perfect action chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the new 3" Mini D Chunk fits on any compact or f...
View full detailsHead to your favorite pond or lake and you’ll see frogs that are about 2″ long. Since most frogs are 2″ long in nature, shouldn’t the frog baits yo...
View full detailsThe Berkley Hit Stick has a true balsa-like action with the weight and casting ability of a hard plastic lure. Has the largest rolling action of an...
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