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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...
View full detailsUniversally appealing, the Berkley Gulp Alive Paddleshad Swimbait combines a powerful Gulp Alive scent and flavor formula with a versatile shad pro...
View full detailsThe 2.5" Geisha Squid has been designed with a unique, hand tied set of shimmer scales. These scales impart an erratic action which cause the skirt...
View full detailsThe Lindy Watsit Grub matches the profile of a number of different species of forage that predator fish are always after. The Watsit could be a cra...
View full detailsThe Lindy Watsit Grub matches the profile of a number of different species of forage that predator fish are always after. The Watsit could be a cra...
View full detailsPro designed by Mike Iaconelli. Tapered flute tail twitches and moves with the most subtle movements. Three o-ring locations for perfect customized...
View full detailsThe PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. ...
View full detailsA legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfi...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsDurable egg lug jar holder. Great for salmon eggs and corn fishing. Lightweight and compact container is easy to use and pack.
Enhance color and reflective qualities of your baitUv-enhanced Treatment effectiveAdds attraction for fresh- and saltwater species