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The Cotton Cordell Crazy Shad is a classic topwater bait with dual spinning blades is great to chop and roll the surface water. With it's compact d...
View full detailshe SPRO Bucktail Jig is a 1 1/2 ounce bucktail hair jig. The SPRO Bucktail Jig has a unique head shape eyelet and placement which gives it a natura...
View full detailsPautzke Fire Balls look, smell, and taste like Pautzke's Balls O Fire salmon eggs. These fire balls are made of a biodegradable material and are in...
View full detailsDelivering innovation that has made Kalin’s a staple among avid tournament anglers since 1985, the Kalin’s Tickle Tail Swimbait features a unique d...
View full detailsRefined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to ...
View full detailsThe Cotton Cordell Crazy Shad Topwater Prop Lure is a 3 inch deep belly topwater prop lure. It is a classic topwater bait with specially designed d...
View full detailsNothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpin’ Minnow. This slender minnow-shaped topwater ...
View full detailsThe McRip 85 was designed by BASS Elite Series Angler Mike McClelland to be a deep diving suspending jerkbait. The McRip 85 has an aggressive slash...
View full detailsDesigned in collaboration with one of the hottest anglers in recent years, Major League Fishing Pro Michael Neal, the Big Bite Baits Scentsation Sk...
View full detailsLuhr Jensen Super Duper Spoons are truly one-of-a-kind pieces, with an unconventional "U" shaped design that catches water and creates a swimming a...
View full detailsThe Z-Man CrossEyeZ Football Jig is a bass jig designed by Elite Series Pro David Walker that combines a traditional football jighead shape with a ...
View full detailsThis original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have...
View full detailsThe Heddon Chug'n Spook Jr. brings big surface commotion in a small package. The cupped chugging mouth of the Chug'n Spook Jr. catches and spits wa...
View full detailsShake rattle and roll with this no fuss lipless crankbait. The Lunkerhunt Impact reactor is a straightforward, tight wobble, rattle shaking lipless...
View full detailsDurable, yet velvety soft to the touch, the Yum Craw Papi delivers a realistic shape and a slimmed-down crawfish imitation that leaves all others i...
View full detailsThe explosion in popularity of the Ned rig has opened up opportunities for innovative jig heads to hit the market. The Eagle Claw Lazer Sharp Pro-...
View full detailsThe classic Berkley PowerBait Meaty Chunk has been upgraded to the latest scent technology of PowerBait MaxScent, a combination of natural and arti...
View full detailsChanneling all of the winning performance of Yum’s original Dinger, the Yum Ned Dinger offers a slightly smaller profile that excels with finesse t...
View full detailsThe Arbogast Buzz Plug is a surface running hard lure with a metal propellor attached to the front to kick up water. It offers buzzbait-like action...
View full detailsPlastic chunks are a great and inexpensive alternative to pork trailers for jigs, spinnerbaits and buzzbaits. The Zoom Super Chunk is a good lookin...
View full detailsLeland's Slab Magnets are excellent baits for crappie, bass, perch, and trout. These baits are designed with extra-large bodies and wide, flat tail...
View full detailsThe LIVETARGET Slow-Roll Shiner is a realistic paddle tail swimbait made with ICT technology. ICT (or Injected Core Technology) is an exciting new ...
View full detailsThe Road Runner Crappie X-Tractor series awards you with exciting panfish jigs tailormade for big crappies with unmatched action and quality compon...
View full detailsThe 5″ Salty Snack is specially designed for trophy speckled trout when rigged on the included hook. The Salty Snack descends slowly in horizontal ...
View full detailsBuilt for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a strea...
View full detailsThe Westin Flat Matt features a panicked flounder type action. Ideal for jigging with short, distinct pulls on the rod to keep it wriggling temptin...
View full detailsIdeal for calling fish up or situations with a slight chop, the Berkley Cane Walker Saltwater Topwater delivers the most surface disturbance of any...
View full detailsWhether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...
View full detailsAhi Assault Diamond Jigs are a staple of offshore jigging. Diamond jigs have been around forever. Widely used for sea bass, grouper, ajs, lincod,...
View full detailsThe 360GT Swimmer Jig Head has a molded swimming lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook has extended ...
View full detailsWhether its wacky-rigged, Texas-rigged, or Neko rigged, the Bass Assassin Fat Job delivers a mouthwatering scent and salt combination that will sea...
View full detailsMister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply referred to as Mister Twister Tails. These lures are e...
View full detailsThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
View full detailsMolded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and boun...
View full detailsDesigned in collaboration with BASS Elite Series Pro Drew Cook, the Big Bite Baits Scentsation Quarantine Craw was created to be the perfect finess...
View full detailsBuilt with balsa wood and wire-through construction, the Rapala Shad Dancer Crankbait is a strong, floating lure that can handle many strikes. Feat...
View full detailsThe Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination. If...
View full detailsProviding the type of oversized attraction that big bass crave, the Yum Mighty Worm delivers a sizable straight tail design that calls to kicker fi...
View full detailsSaltwater Jigheads - Finally there is a saltwater jighead that works perfectly with Exude® lures. All of these jigheads feature a strong stainless ...
View full detailsThe Berkley® Warpig Lipless Crankbait, vibration crankbait. Berkley® paired its world-class bait design engineers with a team of pro-anglers which ...
View full detailsPro-tested, nature-inspired, and fish-approved, the Yamamoto Yama Craw perfectly fills out Yamamoto’s irresistible soft plastic lineup. An unbeatab...
View full detailsOffering a slender profile and lively paddle tail, the Bass Assassin Die Dapper is also loaded with BANG Fish Attractant. Offering highly concentra...
View full detailsAlways a popular option for nearshore and inshore anglers, DOA soft plastic Airhead swimbaits work very well beneath a popping cork. This combo ki...
View full detailsThe 4″ Sea Shad is easily one of the best saltwater fishing lures on the market! Featuring a solid shad body with a paddle tail for action!